Super Bowl Project Research Objectives - Winthrop University

Super Bowl Project Research Objectives - Winthrop University

Super Bowl Project Research Objectives 1. 2. 3. 4. 5. 6. To assess the perceptions about, attitudes towards and popularity of football (Team 5) To assess the perceptions about, attitudes towards and popularity of the Super Bowl (and half time show) and understand what kind of a person loves the super bowl (super bowl parties, economic situation) (Team 2) To understand the brand personality of the super bowl (Team 6) Perceptions and attitudes towards super bowl 2009 team brands (Team 1) To assess awareness about, perceptions of and attitudes towards ads and brands advertised on the super bowl in general (Team 3) To assess awareness about, perceptions of, attitudes towards at least 3 2009 super bowl ads and advertised brands (Team 4) Common Research Objective amongst all teams: 1. To assess awareness about, perceptions of and attitudes towards at least one 2009 super bowl ad and advertised brand Project Teams Team 1 Team 2 Team 3 Team 4 Team 5 Team 6 Christina Burch Dustin Evatt Rachel Kaufmann Lauren Verdi Jessalyn Tantum Leah Diaz Sitina Bolden Demetria Boyd

Elizabeth Childers Seth Clossman Thomas Fowler Kristen Hearsey Meredith Cooper Pierre Kettere Andrew Kiel Devin Lacerte Melissa Mabe Ryan Melvin Jennifer Carlyle Erin Smith Portia Myers Kate Redmond Christopher Nicole Worrell Moss Jayme Reid Eugene Simpson Rietta Singleton Rachel Smith Evan Stone Rebecca Head; Alicia Rutherford

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