Stronger. Together. One Microsoft

Stronger. Together. One Microsoft

Civility, Safety & Interaction Online January 2019 Agenda Study Overview Themes for 2018 Evolution of the Study The Risk Landscape Anonymity & Familiarity of Perpetrators The Pain of Online Risks 2 Study overview Why Who Where What When The goal of this research is to shine a spotlight on the dark side of online behavior. Monitor risks over time to peoples reputations, privacy, relationships and physical safety online and offline. Results will be used to inform narratives about how to stay safe and secure online. Internet users with quota groups for Adults ages 18-74, Teens ages 13-17 Worldwide total of 11,157 interviews. Sample size of 500 per country (N=250 for each quota group). Sample was weighted 50% male, 50% female. 22 countries:, Argentina, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Hungary, India, Ireland, Italy, Malaysia, Mexico, Peru, Russia, Singapore, South Africa, Turkey, Vietnam, United Kingdom, United States Web-based survey methodology (CAWI) Average survey length 12 minutes Survey could be taken on a PC or mobile device May 4 May 31, 2018 3 Key research questions New Which types of online risks are most common? Do people think online risks are a big problem? How much pain was inflicted by online risks? Which groups or organizations are perceived to be most effective and have the greatest potential to keep people safe online? Trends Civility Index Sources of risk Consequences, Actions taken Know where to find help 4 Themes for 2018 5 The State of Digital Civility in 2018 Good News Microsofts Digital Civility Index (DCI) fell two points since 20171 driven by a widespread decline in Unwanted contact. Other online risks were essentially unchanged from 2017. Contributing to these declines were significant drops in DCI by a small set of countries led by the U.S. and Germany. Changes to the country lineup in 2018 had a small impact on these trends2. Teens were much more likely to seek help from parents and adults. When they needed help, a high percentage of teens knew where to find it. 1. Trend based on the 20 countries common in 2017 & 2018 2. Canada, Singapore added in 2018. Australia, China & Japan removed. Bad News

The number of respondents experiencing consequences from online risks increased this year while positive actions to address them fell. Four out of five Microsoft Digital Civility Challenge items declined. The pervasive presence of online risks inflicted widespread emotional, psychological and physical pain. At their mildest, online risks created annoyances that could be quickly ignored or forgotten. At their worst, online risks were severely painful and disabling generating a host of negative emotions and stress that persisted over time. 6 There was a small improvement in the DCI Risk exposure 2016-2018 DCI improved two points YOY to 66%* The improvement in the Microsoft Digital Civility Index (DCI) was due to a four-point drop in unwanted contact; other online risks essentially held steady from a year ago The drop in unwanted contact was nearly universal across age, gender and geography Respondents reported that family and friends exposure to online risks was down significantly (-5 points YOY) to 63%; similar to unwanted contact, the downward movement for this metric was remarkably consistent across geographies and demographic groups DCI 65% 68% 68% 61% 43% 44% 2016 2017* 66% 63% Happened to me Family or friend Unwanted contact 40% 2018* 7 * Trend based on 20 countries common in 2017 & 2018 The nature of online risk types Behavioral risk types were defined by bullying Nearly everyone in this category experienced namecalling, purposeful embarrassment or other types of bullying Unwanted contact was characterized by repeated attempts to make contact Incidence of risks in 2018 40% 40% 34% 28% More than four-in-10 people reported at least one form of unwanted contact that was repeated Sexual risk types were driven by unwelcomed sexual imagery and

messages Receipt of unwanted sexual imagery or messages dominated this category; nearly four-in-10 had repeated unwanted attempts to start a romantic relationship - this behavior also featured prominently in the unwanted contact category Hoaxes, scams or frauds types were led Behavioral Unwanted contact Sexual Hoaxes, scams & frauds 8 Our social circles became more risky However, most risk exposure came from strangers and people we are less familiar with Most perpetrators of risks were anonymous 62% of online risks were sourced from strangers and people known online only - about the same as the previous year Uncivil behaviors increasingly unfolded within our inner social networks 37% 37% 26% Family and friends accounted for 28% of online risks, up 11 points YOY There was a positive relationship between risk exposure and familiarity with the perpetrator; respondents who had met the perpetrator in real life were almost twice as likely to experience a risk People were targeted based on their personal characteristics Sources of online risks (Base: total sample) People were targeted most often based on their 25% 19% 11point increas e 9% 21% Strange rs Know online only Coworkers, colleagues Acquaintan ces 20% Friends 4% 8% Family 2017 2018 13% *Added in 2018 9 The pain of online risks was widespread

84% of those experiencing risks felt some pain 55% experienced moderate to severe pain including 8% who said their pain was unbearable (scored a 10) Six-in-10 people said the risk happened at a single point in time vs. over time; half said they felt pain that lasted from a few days to pain they still feel today Almost half worried the risk would happen again (extremely, very or somewhat worried) More than four-in-10 indicated the pain affected other people. The emotional and psychological pain varied by type of risk The most painful risks were related to a persons self-image: damage to reputation (personal & work), cyberbullying and discrimination; unsurprisingly, the pain from these risks was sustained over time Level of Pain 20% (Base: those who experienced a risk) 18% 16% 14% 12% 16% No pain 10% 8% 6% 27% Moderat e 29% Mild 4% 2% 0% 0 1 2 3 4 5 6 28% Severe 7 8 9 10 10 Consequences were up; positive actions There was a widespread increase in were down consequences Top 5 Consequences The top five consequences all showed an increase from the prior year; loss of trust continued to be the most common consequence from online risks. Overall, 71% of respondents reported at least one consequence

Offline consequences were some of the most serious including loss of trust, increased stress and loss of sleep One positive action held steady: 26% of respondents tried to be more constructive in their criticism of others People were less likely to take positive actions The decline in the Microsoft Digital Civility Challenge items mirrored the overall trend as respondents reported being less civil and constructive in their online interactions Teens were more likely to reach out for * Trend based on 20 countries common in 2017 & 2018, *Digital Civility Challenge item Became less trusting of other people online Became less trusting of other people offline My life became more stressful Lost sleep Was less likely to participate in social media, blogs and forums Fewer positive actions taken I paused before replying to someone I disagreed with** I defended someone who was treated unsafe or uncivil online** I treated other people with dignity & respect** I used tighter privacy settings on social media I showed respect for other peoples POV** 201 8* YOY p 44% 3 32% 4 29% 28% 4 3 27% 4 201 8* YOY p 24% -5 18% -4 15% -4 36% -3 16% -3 Statistically significant @95% CI 11 Millennials experienced the most risks Millennials had the highest DCI at 73%

Millennials (ages 18-34) experienced the highest rates of risk and their consequences; millennials reported experiencing the highest average number of risks and the fewest reporting that they had never experienced a risk Digital Civility Index 63% 73% 66% 62% Avg number of risks 3.4 2.7 2.7 2.2 Unsurprisingly, stress and pain from online risks were highest for millennials Millennials suffered the highest levels of losing trust online and offline, stress, lost sleep, depression or losing a friend; they worried the most that a risk would happen again compared to other age groups Millennials were confident in their ability to handle risks More than half of Millennials expressed strong confidence in their ability to handle risks and were the second most likely to take action in response to a risk after teens; however, 60% didnt know or were unsure about where to find help and nearly half found it difficult to find help when needed. Consequences (any) 70% 75% 71% 64% Moderate to Severe pain 58% 60% 49% 39% 12 Risks were harder on girls than boys Girls exposure and response to online risks was stronger than boys The level of risk exposure and their consequences was higher for girls than boys; pain from risks was stronger and sustained longer. Compared to boys, incidents were more emotionally burdensome for girls and generated greater worry about them happening again Although girls reported less confidence in dealing with risks, they took more actions following them, including blocking or unfriending the perpetrator, reducing the amount of information shared online, and they used tighter privacy settings on social media Girls were more willing to reach out for help from a parent or an adult when faced with an online risk 67% Girls Boys 60% Boys Moderate-Severe pain Girls Negative emotions Boys Girls 64% 77% 83% 53%

Sc ar d Girls Sa Boys 46% 53% 39% 48% ed ry 62% of girls reported that gender was the reason they were targeted for a risk compared to 39% 66% ng 73% A For girls, risks were more likely gender-based Consequences Digital Civility Index 13 Most improved DCI: U.S., DE, BE & FR Four countries contributed the most to lowering (and improving) DCI The U.S. (-10), Germany (-8), France (-6) and Belgium (-5) registered the largest gains in DCI; other countries saw smaller improvements, while no country registered a statistically significant increase Improving DCI in the U.S. was broad based as all four risk categories experienced significant declines; Germany saw declines in personal/intrusive and behavioral risks. DCI gains in France and Belgium were narrow, confined to improvements in unwanted contact Drops in unwanted contact (personal/intrusive risk) contributed strongly to falling DCI scores; most dramatically in Belgium (-12), U.S. (-10), Germany (-8) and France (-5). Mexico (-6) and Argentina (-5) experienced large drops in unwanted contact, but neither saw a significant change in its DCI YOY Risk exposure: YOY p DCI Intrusive Behavioral 4 Sexual Reputational 3 3 3 2 0 Sexual; Sexual; -0.1-0.1 Reputational; -0.5 -2 -2 -4 -4 -5

-6 -8 -10 -2 -5 -6 -5 -6 -8 -9 -9 -9 -10 -10 -12 U.S. Germany France Belgium 14 Evolution of the 2018 Study 15 Changes to the survey in 2018 Added: Canada, Singapore Removed: Australia China, Japan New risk added: Unwanted sexual attention Risk category drilldowns 16 The effect of changes in 2018 on DCI trends were small Country changes and the effect on DCI Wave 2 DCI would have been 2 points higher w/o Australia, China and Japan 68% 66% The 20 countries common to both Wave 2 and 3 showed a 2 point drop YOY. 66% 66% DCI doesnt change by adding CA & SG in Wave 3 Unwanted sexual attention added 3-points to the Sexual risk category Unwanted sexual attention captured a new dimension of Sexual risks. It was the second highest ranked Sexual risk behind Unwanted sexting received. Addition of Unwanted sexual risk DCI 34% W t To 2 al 3 (2 W

) /o w 2 AU P ,J H ,C 0 (2 ) W w 3- /o SG , CA 0 (2 ) Country composition W t To 3 al 2 (2 31% Unwanted sexual attention w/o Unwanted sexual attention ) Sexual risks (Net) 17 The Risk Landscape in 2018 18 Family & friends as a source of risks Pain % moderate to severe Worry - % risk will happen again Countries ranked by DCI: 1-11 Global average: 66% 8. Canada 60% 2. U.S. 51% Country Global average 1. U.K. 2. U.S. 3. France 11. Ireland 68% 4. Belgium 5. Germany 1. U.K. 50% 6. Malaysia 5. Germany 57% 7. India 8. Canada 9. Italy 62% 9. Italy 10. Singapore 4. Belgium 56% 11. Ireland 3. France 52% 7. India 59% DCI YOY p Family &

friends Pain Worry -2 28% 55% 52% -1 -10 -6 -5 -8 2 -2 NA -1 NA 3 21% 22% 17% 27% 28% 26% 29% 25% 25% 23% 24% 48% 51% 45% 55% 49% 66% 75% 51% 60% 48% 50% 41% 49% 41% 51% 46% 70% 71% 43% 53% 46% 45% Above global avg. 6. Malaysia 58% 10. Singapore 63% 19 Family & friends as a source of risks Pain % moderate to severe Worry - % risk will happen again Countries ranked by DCI: 12-22 Global average: 66% 19. Russia 74% 16. Hungary 72% 14. Turkey 71% Country Global average 12. Mexico 13. Brazil 14. Turkey 15. Vietnam 16. Hungary 17. Colombia 18. Argentina 19. Russia 20. Chile 21. South Africa 22. Peru 12. Mexico 69% DCI

YOY p Family & friends Pain Worry -2 28% 55% 52% -2 -1 0 0 -2 -4 -1 0 2 43% 23% 28% 20% 11% 46% 41% 8% 49% 59% 56% 58% 64% 47% 57% 53% 46% 50% 57% 77% 50% 70% 39% 48% 45% 53% 48% 2 30% 61% 59% 1 41% 55% 44% Above global avg. 15. Vietnam 71% 17. Colombia 72% 22. Peru 79% 13. Brazil 70% 18. Argentina 74% 21. South Africa 78% 20. Chile 75% 20 Who was more likely to experience online risks? DCI % Millennials 73 Generation X Teens Boomers 66 63 62

Teenage girls 66 Teenage boys 60 21 Lifetime exposure to risks fell two-points Risk exposure 2016-2018 82% Average number of risks 2016-2018 6.2 Happened to 79% me, family or friend 78% Happened to 6.0 me, family or friend 4.9 68% 65% 68% DCI 66% (happened to me) 3.5 2.7 63% Happened to family or friend 61% 2016 2017* 2018* * Based to 20 countries common in 2017 & 2018 Q2: Which of these has ever happened to you or to a friend/family member ONLINE? 2.7 Happened to 3.2 family or friend 2.8 Happened to me 2.2 2016 2017* 2018* 22 Unwanted contact declined Significant change Intrusive risks 58% Behavioral risks 56% Intrusive risks 50% 39% 43% 40% 40% Behavioral risks 44% 40% Unwanted contact

28% 28% Hoaxes, scams & frauds 22% 21% 16% 10% 1% 2016 18% 12% 17% Hate speech 13% Misogyny 6% 1% Terrorism recruiting 1% 2018* * Based to 20 countries common in 2017 & 2018 Q2: Which of these has ever happened to you or to a friend/family member ONLINE? 20% 15% 13% 23% Treated mean 19% Trolling 15%Online harassment 11% 9% 9% Microaggression 10%Cyberbullying 3% 3% 2% Swatting Discrimination 6% 2017* 17% 22% 2016 2017* 2018* 23 Unwanted sexual attention added 3 points to the category Sexual risks Reputational risks 19% 30% 32% 17% 34% Sexual risks 2017*; 32% 18% Reputational risks

31% Without Unwanted sexual attention 26% 24% 14% 16% Unwanted Sexting (any) 25% Unwanted sexual attention 0.16 15% Sexual solicitation Unwanted sexting sent 9% 9% 10% 9% 10% Damage to personal rep Doxing 9% Damage to work rep 2% 3% 2016 2017* Sextortion 3% 4% 4% 2016 2017* 5% Revenge porn 2018* 2018* 24 Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Drilling down on risks Unwanted contact Hoaxes, scams & Behavioral risks Sexual risks frauds Risk categories Drilldown s e: Reputational risks were not included in the drilldowns due to low incidence 25 The repeat nature of unwanted contact Types of Unwanted contact % I was contacted by someone I didnt know to collect personal information 42 I was repeatedly asked by someone to socialize after I indicated I wasnt interested or said no 36 I was asked inappropriate or personal questions by someone I did not know 33 I was repeatedly contacted through electronic means after I made clear the contact was unwelcome 32 I received offensive, confronting or obscene content

25 I received persistent unwelcomed efforts to develop a romantic or sexual relationship 21 Other types of unwanted contact 20 I was asked to do something that made me feel uncomfortable 14 Average number = 2.2 42% involve d multipl e attemp ts 26 mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Profile of unwanted contact Pain: Many were able to dismiss or ignore the contact 42% 33% 29% Problem: It was considered a smaller problem 69% 24% 28% 27% 73% 73% 63% 22% 49%42% 30% 23% 18% 16% 7% No pain Mild pain Moderate pain Unwanted contact Severe pain Any risk Emotions: Unwanted contact was less emotionally charged 65% 48% 41% 35% 36% 27% 18% 22% Angry Irritable Frustrated Unwanted contact Scared 3 risk category avg. Big problem

Targets: gender & age were most common 56%49% 35% 16% Disappointed Small problem e G er d n 52%47% 44%40% e Ag a ic s y Ph l ea p ap r ce n a g in h et m So Unwanted contact 34%32% d ai s I 33%30% e in l on c So ia s tu a t ls Any risk 27 Unwanted contact was higher for females & teens Exception: contact for the purposes of collecting personal information Types of Unwanted contact Male Female Adults Teens I was contacted by someone I didn't know to collect personal information 45% 39% 42% 42% I was repeatedly asked by someone to socialize after I indicated I wasn't interested or said no

29% 42% 32% 41% I was asked inappropriate or personal questions by someone I did not know 30% 36% 30% 36% I was repeatedly contacted through electronic means after I made clear the contact was unwelcome 30% 35% 33% 32% I received offensive, confronting or obscene content 23% 27% 24% 27% I received persistent unwelcomed efforts to develop a romantic or sexual relationship 17% 24% 21% 20% I was asked to do something that made me feel uncomfortable 12% 15% 12% 16% Other 22% 19% 23% 17% Statistically significant @95% CI 28 mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Unwanted contact Global average: 40% All Latam countries scored above the global average 1. Hungary 53% 9. Italy 42% 10. Mexico 42% 4. Vietnam - 51% 6. Colombia 50% 3. Peru 51% 5. Chile 51% Types of Unwanted contact I was contacted by someone I didn't know to collect personal information I was repeatedly asked by someone to socialize after I indicated I wasn't interested or said no I was asked inappropriate or personal questions by someone I did not know I was repeatedly contacted through electronic means after I made clear the contact was unwelcome

I received offensive, confronting or obscene content I received persistent unwelcomed efforts to develop a romantic or sexual relationship I was asked to do something that made me feel uncomfortable Other types of Unwanted contact 13. Brazil 47% 2. South Africa 52% 8. Argentina 46% Significantly above the global avg. 10. Avg. 1. HU 2. SA 3. PE 4. VN 5. CL 6.CO 7. BR 8. AR 9. IT MX 42% 52% 50% 48% 55% 44% 60% 50% 46% 31% 41% 36% 44% 47% 43% 36% 37% 41% 50% 35% 48% 31% 33% 25% 41% 36% 50% 32% 36% 49% 26% 27% 25% 32% 23% 48% 35% 40% 35% 30% 36% 26% 32% 31% 25%

25% 17% 35% 28% 25% 27% 27% 25% 13% 24% 21% 11% 36% 29% 21% 27% 24% 15% 21% 19% 28% 14% 20% 8% 17% 16% 22% 15% 13% 31% 26% 15% 15% 13% 13% 12% 15% 16% 21% 8% 23% 15% 13% 29 Bad information was the most common type of hoaxes, scams & frauds Types of Hoaxes, scams & frauds % Fake news 57 Internet hoaxes 50 Fake anti-virus scam 35 Phishing/Spoofing 29 Other types of hoaxes, scams and frauds 26 Internet auction/shopping fraud

Someone illegally accessed my accounts to collect personal information or impersonate me Advanced fee fraud 26 Someone contacted me posing as a debt collector 15 Someone contacted me posing as a government official 14 Identity Theft 11 I was subject to an online dating scam 10 Ransomware 68% involved false or misleading information 21 18 9 Average number = mentioned that you had experienced Hoaxes, scams or frauds online in the past. Please choose which of the following3.3 TYPES of Hoaxes, scams or, frauds you have ever experienced. 30 Profile of hoaxes, scams & frauds Pain: 36% had moderate to severe pain 39% 29% 25% 23% 28% 27% 16% 13% No pain Mild pain Moderate pain Hoaxes, scams & frauds 73% 69% 24% l ta o T Irritable 32%34% 29%32% m s & fr ds u a 49%42% 30% r io v ha e B

al U o H Big problem d te n a nw c c ta n o t Small problem Target: age & economic status were the most common 47% 25% 41% 34% 63% 23% 22% ca s , es x a Any risk 61%62% 73% l ua x Se Severe pain Emotions: anger was almost twice as high as the second ranked emotion Angry Problem: Most considered it a big problem 22%28% 24% 14% 30% 13% 49% 11% 25% 17% Frustrated Disappointed Hoaxes, scams & frauds 3 risk category avg. Anxious Hoaxes, scams & frauds Any risk 31 Fake news was higher among teens vs. adults Males reported greater exposure to hoaxes, scams & frauds than females Types of Hoaxes, scams & frauds Male Female Adults Teens Fake news 56%

59% 52% 65% Internet hoaxes 48% 53% 43% 59% Fake anti-virus scam 37% 34% 32% 40% Phishing/Spoofing 30% 28% 34% 23% Internet auction/shopping fraud Someone illegally accessed my accounts to collect personal information or impersonate me Advanced fee fraud 27% 23% 27% 24% 22% 20% 20% 23% 19% 16% 19% 15% Someone contacted me posing as a debt collector Someone contacted me posing as a government official Identity Theft 17% 13% 16% 14% 16% 13% 16% 12% 12% 10% 11% 11% I was subject to an online dating scam 11% 9% 10%

10% Ransomware 10% 7% 9% 8% 6% 6% 6% 6% 26% 27% 28% 24% Healthcare or health insurance fraud Other Statistically significant @95% CI 32 mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Hoaxes, scams & frauds Global average: 28% 1. Russia 52% 4. Ireland 36% 9. Hungary 30% Phishing and identify theft were significantly higher in Vietnam 10. Mexico 30% 6. Vietnam - 33% 8. Colombia 32% 3. Peru 36% 2. South Africa 42% 5. Chile 35% Types of Hoaxes, scams & frauds Fake news Internet hoaxes Fake anti-virus scam Phishing/Spoofing Internet auction/shopping fraud Someone accessed my accounts to collect information or impersonate me Advanced fee fraud Someone contacted me posing as a debt collector Someone contacted me posing as a government official Identity Theft I was subject to an online dating scam Ransomware Healthcare or health insurance fraud Other types of hoaxes, scams and frauds 7. Argentina 32% Significantly above the global avg. 10. Avg. 1. RU 2. SA 3. PE 4. IE 5. CL 6. VN 7. AR 8. CO 9. HU MX 57% 50% 35% 29% 26% 21% 54% 55% 21% 21% 20% 26% 61% 61% 44% 32% 21% 21% 62% 63%

38% 22% 32% 22% 58% 49% 48% 38% 23% 14% 64% 62% 39% 20% 21% 22% 57% 45% 38% 41% 40% 38% 75% 70% 39% 21% 23% 15% 67% 65% 36% 15% 29% 21% 67% 40% 27% 26% 38% 27% 57% 59% 34% 17% 31% 25% 18% 15% 14% 11% 10% 9% 6% 26% 29% 8% 9% 5% 7% 18% 2% 30% 22% 14% 12% 10% 16% 10% 7% 30% 21% 16% 10% 12% 12% 5% 6% 29% 11% 14% 17% 8% 9% 6% 6% 26% 18% 18% 14% 11%

8% 0% 5% 24% 23% 19% 18% 29% 14% 15% 17% 27% 18% 13% 5% 8% 8% 3% 0% 26% 18% 11% 10% 13% 8% 5% 2% 26% 8% 4% 1% 6% 11% 6% 5% 31% 28% 15% 10% 10% 6% 4% 3% 20% 33 Bullying typified the most common behavioral risks Types of Behavioral risks % Someone called me offensive names 51 Someone tried to embarrass me on purpose 38 Other types of bullying, harassment or abusive behavior Someone posted false or misleading information about me online Stalking 23 Someone made physical threats toward me I was subject to unauthorized monitoring of my online activities or other types of electronic surveillance I was harassed for a sustained period 12 I was threatened with manipulative and controlling behaviors 10 "Gaslighting" 57% involved some form of bullying 22 12 11 11 5 Average number = 2.0 u mentioned that you had experienced offensive behavior online in the past. Please choose which of the following TYPES of offensive behavior you have ever experienced. 34

Profile of behavioral risks Pain: Behavioral risks were the most painful 38% 31% 29% 24% 27% Problem: Most considered it a big problem 69% 28% 24% l ta o T 16% 8% No pain Mild pain Moderate pain Behavioral risks Irritable Sad 30% fr r io v ha e B 49%42% al U d te n a nw c c ta n o t Small problem Target: age & something said online were most common 47% 32% 36%34% m s & ds u a o H Big problem 65% 60% Angry ca s , es x a 63% 23%

l ua x Se Any risk 37% 30% 73% 22% Severe pain Emotions: Behavioral risks generated the strongest emotional responses 42% 38% 73% 30%32% 40% 30% 49% 28% 22%30% 34%32% Frustrated Dissappointed Behavioral risks 3 risk category avg. Behavioral risks Any risk 35 Bullying was higher among teens vs. adults Attempts to embarrass another person and stalking were more common among females Types of Behavioral risks Male Female Adults Teens Someone called me offensive names 53% 49% 42% 57% Someone tried to embarrass me on purpose 36% 40% 33% 42% Someone posted false or misleading information about me online 22% 23% 20% 23% Stalking 10% 15% 13% 12% Someone made physical threats toward me 14% 10%

11% 12% I was subject to unauthorized monitoring of my online activities or other types of electronic surveillance 11% 11% 14% 9% I was harassed for a sustained period 10% 12% 10% 12% I was threatened with manipulative and controlling behaviors 12% 9% 11% 10% 5% 5% 6% 4% 22% 25% 28% 20% "Gaslighting" Other types of bullying, harassment or abusive behavior Statistically significant @95% CI 36 mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Behavioral risks Offensive name calling was significantly higher in Russia and Ireland Global average: 40% 1. Russia 58% 6. Ireland 45% 4. Hungary 47% 10. Canada 42% 2. Turkey 55% Vietnam suffered from high levels of posting false information and unauthorized electronic surveillance 7. Vietnam - 44% 5. Malaysia - 46% 8. Peru 43% 9. Brazil 42% 3. South Africa 52% 11. Argentina 39% Types of Behavioral risks Someone called me offensive names Someone tried to embarrass me on purpose Someone posted false or misleading information about me online Stalking Someone made physical threats toward me I was subject to unauthorized monitoring of my online activities or other types of electronic surveillance I was harassed for a sustained period

I was threatened with manipulative and controlling behaviors "Gaslighting" Other types of bullying, harassment or abusive behavior Significantly above the global avg. 10. 11. Avg. 1. RU 2. TU 3. SA 4. HU 5. MY 6. IE 7. VN 8. PE 9. BR CA AR 51% 38% 71% 40% 46% 23% 56% 45% 44% 39% 45% 41% 66% 49% 43% 45% 47% 37% 49% 43% 51% 39% 42% 48% 22% 18% 25% 18% 20% 22% 20% 40% 25% 22% 18% 22% 12% 12% 5% 14% 11% 13% 20% 13% 5% 12% 12% 7% 11% 12% 15% 12% 19% 9% 14% 16%

10% 13% 17% 15% 11% 11% 14% 8% 17% 10% 7% 33% 18% 17% 5% 4% 11% 2% 7% 6% 12% 9% 15% 13% 13% 14% 8% 8% 10% 8% 15% 12% 8% 11% 12% 11% 8% 8% 12% 6% 5% 4% 11% 3% 25% 17% 3% 9% 4% 5% 2% 1% 23%

21% 24% 23% 16% 28% 30% 18% 21% 28% 30% 18% 37 Unwanted sexual messages & images were most problematic Types of Sexual risks % I received unwanted sexual messages or images I received persistent unwelcomed demands to develop a romantic or sexual relationship I received an unwelcomed request for a sexual favor I received an unwelcomed request to send intimate images of myself or others Stalking Other types of sexual harassment, unwanted or abusive behavior I was subjected to online abuse of a sexual nature Domestic/dating violence I was subject to unwelcomed or inappropriate sexual conduct by one or more persons in my workplace Someone viewed or recorded sexual imagery and/or sounds without my permission 67 36 33 32 13 12 9 8 7 7 Average number = 2.2 38 You mentioned that you had experienced Sexual risks online in the past. Please choose which of the following TYPES of Sexual risks you have experienced ever. Profile of sexual risks Pain: Sexual risks were very painful 38% 29% 26% 27% 24% 12% 28% 69% 24% l ta o T 16% No pain Problem: Most considered it a big problem Mild pain Moderate pain Sexual risks 73% 73% 22% l ua x

Se m s & fr ds u a r io v ha e B al U o H Big problem Any risk 49%42% 30% 23% ca s , es x a Severe pain 63% d te n a nw c c ta n o t Small problem Emotions: Generated above average fear & panic Target: gender & age were targeted most often 54%49% 64% 55% 40% 36% Angry Irritable Sexual risks 30% 26% Scared 42%47% 35%40% 22%22% 24% 13% 36% 26% Frustrated 3 risk category avg. 24% 20% Panic Sexual risks

Any risk 39 Unwelcomed sexual advances were more common among females Types of Sexual risks Male Female Adults Teens I received unwanted sexual messages or images 66% 68% 67% 67% I received persistent unwelcomed demands to develop a romantic or sexual relationship 32% 40% 37% 35% I received an unwelcomed request for a sexual favor 30% 35% 32% 33% I received an unwelcomed request to send intimate images of myself or others 27% 36% 26% 39% Stalking 10% 16% 11% 16% I was subjected to online abuse of a sexual nature 7% 10% 7% 10% Domestic/dating violence 6% 8% 8% 7% 7% 8% 8% 7% 9% 6% 6% 8%

11% 13% 14% 10% I was subject to unwelcomed or inappropriate sexual conduct by one or more persons in my workplace Someone viewed or recorded sexual imagery and/or sounds without my permission Other types of sexual harassment, unwanted or abusive behavior Statistically significant @95% CI 40 mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Sexual risks Latam countries ranked in five of the top six places Global average: 34% 11. Germany 30% 10. Hungary 34% 9. Turkey 35% 5. Mexico 43% 7. Vietnam - 39% 2. Colombia 45% 8. Brazil 38% 1. Peru 54% 4. Chile 44% Types of Sexual risks I received unwanted sexual messages or images I received persistent unwelcomed demands to develop a romantic or sexual relationship I received an unwelcomed request for a sexual favor I received an unwelcomed request to send intimate images of myself or others Stalking I was subjected to online abuse of a sexual nature Domestic/dating violence I was subject to unwelcomed or inappropriate sexual conduct by one or more persons in my workplace Someone viewed or recorded sexual imagery and/or sounds without my permission Other types of sexual harassment, unwanted or abusive behavior 3. South Africa 44% 6. Argentina 40% Significantly above the global avg. 10. Avg. 1. PE 2. CO 3. SA 4. CL 5. MX 6. AR 7. VN 8. BR 9. TU HU 67% 64% 72% 78% 73% 66% 69% 60% 67% 70% 73% 36% 41% 42% 40% 44% 45% 41% 22% 37%

38% 37% 33% 34% 28% 41% 27% 28% 26% 44% 24% 27% 31% 32% 29% 46% 49% 36% 30% 28% 31% 43% 10% 29% 13% 10% 16% 23% 12% 13% 9% 19% 14% 18% 7% 9% 4% 4% 7% 10% 6% 3% 19% 11% 22% 3% 8% 8% 6% 7% 10% 6%

8% 13% 7% 12% 3% 7% 8% 6% 6% 6% 5% 4% 15% 7% 7% 5% 7% 10% 9% 6% 11% 10% 10% 15% 3% 6% 3% 12% 11% 9% 11% 15% 4% 8% 12% 11% 17% 15% 41 Anonymity & Familiarity of Perpetrators 42 Anonymity increased as fewer people had met their perpetrator Average number of risks was higher among those who had met the perpetrator in the real world More people hadnt met the perpetrator in real life (Base: among those who experienced a risk) Those who met the perpetrator in real life had a higher average number of risks (Base: among those who experienced a risk) 5.3 53% 51% 49% 47% 52%

Anonymit y up 5 points in 2018 Met in real life Not met in real life 4.1 Met in real life Not met in real life 2.6 48% Average number of risks was 1.7x higher 3.0 2.4 2.0 2016 2017* 2018* 2016 2017* ave you ever met the person(s) in real life who treated you in an unsafe or uncivil manner when you were online? 2018* 43 Family & friends became a much bigger source of online risks Strangers continued to be the number one source of risks Sources of online risks (Base: total sample) 37% Stranger s 21% Know online only Coworkers, colleagues Acquaintances 20% Friends 4% 8% Family 2017 2018 37% 26% 25% 9% 19% Family & friends increas ed 11 points 13% a. Which types of people have, in the past treated you in an unsafe or uncivil manner online? 44 If someone met the perpetrator, it was most likely before the risk occurred Unwanted sexting sent and Revenge porn had the largest increases Met perpetrator before

risk 2018* YOY p (NET) Any 85% 9 Treated Mean 84% 12 Damage to personal rep 78% Cyberbullying Met perpetrator before risk 2018* YOY p Unwanted Sexting sent 74% 22 Terrorism recruiting 73% 10 1 Unwanted sexual attention 73% na 78% 3 Sextortion 72% 9 Microaggression 77% 7 Hate speech 72% 6 Damage to work rep 77% 9 Sexual solicitation 69% 12 Online harassment 76% 13 Unwanted Sexting rec. 68% 12 Trolling 75% 8

Unwanted contact 65% 14 "Revenge porn" 74% 21 Hoaxes, scams, frauds 64% 7 Discrimination 74% 5 Swatting 63% 3 Misogyny 74% 6 Doxing 61% 1 Based to 20 countries common in 2017 & 2018 Q5a: When did you meet the person in real life? Statistically significant @95% CI 45 Reasons for being a target Its persona l! Gender 49% Age 47% Physical appearance 40% Something I said online 32% Social status 30% Economic status 24% Race/Ethnicity 24% Political views 22% Sexual orientation 22% Religious views 21% Occupation 21% Something I said offline 20% Something I did offline

18% I don't know Something I said online; 30% Gender; 28% Age; 32% I don't know; 18% Social status; 22% Economic status; 17% Physical appearanc e; 30% Intrusive 28% Something I did online Other Intrusive vs. Behavioral Behavioral Sexual vs. Reputational Gender; 54% Something I said online; 13% Social status; 13% Economic status; 10% Age; 42% I don't know; 20% Physical appearance; 35% 5% 19% Reputational Sexual 46 Which items best describe the reason(s) why you believe you were the target of this online? The consequences from online risks increased Seven in ten suffered at least one consequence 2018 * YOY p 44% 3 32% 4 29% 4 Lost sleep Was less likely to participate in social media, blogs and forums Tried to be more constructive in my criticism of other people Spent time and energy avoiding the offender Lost a friend 28% 3 27% 4 26% 0 Intentionally spent less time at school

22% 5 20% Became depressed Took out my frustration on another person Negatively affected my school performance Personal reputation was damaged Consequences Became less trusting of other people online Became less trusting of other people offline My life became more stressful 2018 * YOY p Lost money 15% 1 Was bullied or harassed offline 14% 4 14% na 13% 3 12% 1 12% 1 Had thoughts of suicide 9% 2 1 Was physically threatened offline 9% 4 20% 4 9% 2 18% 2 Took out my frustration on a co-worker or customer Intentionally spent less time at work 8% 1 17% 3 Was physically harmed offline 7% 0 16% 5 Quit my job

5% 2 Consequences Witnesses to the incident tried to defend and help** Negatively affected my work performance Stopped communicating with another member of the family * Trend based to 20 countries common in 2017 & 2018, ** new in 2018 Q9: .Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of Statistically significant @95% CI 47 Fewer people took positive actions in response to online risks Actions taken Unfriended or blocked the person responsible** Reduced the amount of personal information I share online I used tighter privacy settings on social media I stood up for myself I paused before replying to someone I disagreed with online Reduced the amount of time I spent on social media I spent less time online Stopped using or canceled some of my social media accounts I tried to remove or correct untrue information that someone posted about me** I defended someone who was treated unsafe or uncivil online I confronted the person or persons online 2018 * YOY p 50% na 37% -2 36% -3 31% 1* 24% -5 24% 0 22% 1 20% -2 2018 * YOY p 16% -3 15% -4 11% 1 8% -1

7% 1 I contacted the police 7% 0 I spent more time online 5% 0 3% 0 3% 0 Actions taken I showed respect for other people's point of view I treated the other person with dignity and respect I confronted the person or persons in real life I retaliated by being uncivil to the person who was uncivil to me Contacted a teacher or school administrator 19% na Increased the amount of time I spent on social media Contacted a human resources representative 18% -4 Another action 1% -3 17% na Average number of actions taken 4.1 1 nd based to 20 countries common in 2017 & 2018, ** new in 2018 Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online? Statistically significant @95% CI 48 There was a dramatic increase in teens seeking help 2018 * YOY p Unfriended or blocked the person responsible 51% na Asked my parents for help 42% 32 Reduced the amount of personal information I share online I used tighter privacy settings on social media 37% -3 35%

-6 I stood up for myself 33% -2* Asked for help from an adult 28% 19 Reduced the amount of time I spent on social media I paused before replying to someone I disagreed with online I spent less time online I tried to remove or correct untrue information that someone posted about me I defended someone who was treated unsafe or uncivil online Stopped using or canceled some of my social media accounts 25% 0 25% -5 24% 0 22% na 22% -6 21% -1 Actions taken (teens) 2018 * YOY p I confronted the person or persons online 18% na I showed respect for other people's point of view I treated the other person with dignity and respect I confronted the person or persons in real life Contacted a teacher or school administrator I retaliated by being uncivil to the person who was uncivil to me 16% -4 16% -4 14% 0 11% 1 9% -1 I contacted the police 6% 0 I spent more time online

5% -1 Increased the amount of time I spent on social media Contacted a human resources representative 4% -1 3% 0 Another action 1% -4 Average number of actions taken 4.6 2 Actions taken (teens) nd based to 20 countries common in 2017 & 2018 Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online? Statistically significant @95% CI 49 Respondents were more knowledgeable about where to find help while more knew where to find to help Nearly half were confident 48% 46% 38% 14% Teens were much more knowledgeable than adults (60% vs. 37%) 2018 Slightly/not at all confident Somewhat confident 40% 14% Extremely/very confident 49% 22% but many found it hard to get help if they asked 29% 2018 2017 45% 25% 31% 39% 13% 2016 37% 34% 27% 27% Didn't ask for help Easy to get Hard to get Unsure No Yes 2017 48%

42% 41% 27% 31% 29% Q10: How confident are you in your ability to manage uncivil behavior online? Q11: If you need help, do you know where to get help to manage online risks or uncivil behavior online? Q11a: How difficult was it to get help when you were treated in an unsafe or uncivil manner? 50 The Pain of Online Risks 51 Risks produced pain for over eight-in-ten respondents Nearly three-in-ten suffered severe or unbearable pain Level of Pain 15% (Base: those who experienced a risk) 84% Experienced pain 10% 16% 5% 29% No pain (0) 27% Mild pain that was tolerable or I was able to ignore (1-3) 28%* Moderate pain that hurt me (46) Severe pain that hurt the quality of my life (7-10) 0% 0 1 2 3 1: How much emotional, psychological or physical pain did you suffer because of 4 5 6 7 8 9 10 *8% suffered unbearable pain (10) defined as pain that was mentally and physically disabling 52 The most and least painful risks (% Moderate to unbearable pain 4-10), (% Severe to unbearable pain 7-10) Base: Incidences of risk Most painful risks Damage 20% to Personal 15% rep (74%, 10% 41%)

20% 15% 10% (minimum 5% incidence) Damage to Work rep (71%, 45%) 20% 15% 0% 0% 0% 0 1 2 3 4 5 6 7 8 9 10 Misogyny 25% (56%, 20% 25%) 15% 15% 10% 10% 5% 5% Online harassm ent (51%, 23%) APL - average pain level = 3.7 5% 0% 0 1 2 3 4 5 6 7 8 9 10 0% 0% 0 1 2 3 4 5 6 7 8 9 10 Unwanted sexting sent (41%, 18%) 0% 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 Discriminati 25% on (66%, 32%)20% 10% 15% 5% 5% 15% 20% 10% 5% 20% 25% 10% 5% 0 1 2 3 4 5 6 7 8 9 10 Cyberbullyi ng (68%, 37%)

Least painful risks 0 1 2 3 4 5 6 7 8 9 10 1: How much emotional, psychological or physical pain did you suffer because of 30% 25% 20% 15% 10% 5% 0% -5% Trolling (39%, 12%) 0 1 2 3 4 5 6 7 8 9 10 (minimum 5% incidence) 30% 25% 20% 15% 10% 5% 0% -5% 20% 15% Unwanted 25% sexual attention 20% (40%, 15%) 15% 10% Sexual solicitati on (37%, 17%) 5% 0 1 2 3 4 5 6 7 8 9 10 0% 0 1 2 3 4 5 6 7 8 9 10 Hoaxes, 20% scams & frauds 15% (36%, 13%) 10% 10% 5% 5% 0% 0% 0 1 2 3 4 5 6 7 8 9 10 Unwanted sexting received (31%, 12%) 0 1 2 3 4 5 6 7 8 9 10 53 Pain was prolonged for extended periods of time Timing of risk (Base: Any risk) Duration of pain (Base: Any risk) 62% Problem resolution (Base: Any risk) 50% 41% 38% 58% r O

ee l Four-in-ten risks were unresolved k St ill F M or e ay D A ee 19% 23% W ss D ay s/ A Le M ul tip le a ov er d st ai ne Su Th rio pe po le Si ng an d in t of in tim tim e e 9% 2. Did this occur at a single point in time OR was it sustained over a period of time? 3. How long did the emotional, psychological or physical pain last from 6. Was the problem resolved in a manner that brought the incident to a close? Yes No Unsure 54 Many were worried the risk would happen again Anger was the most common emotion evoked Worried it will happen again Spread of the pain 52%

Emotions from the pain Angry 67% Irritable Almost half were worried the risk 26%would happen again22% 33% d rs e m e & ot he m Aff ec te d m Ex tr e Aff ec te d or el y, v er y w or tw ha ew m So rie ri ed d rie or w tly lig h al l, s at N ot 55% Frustrated 48% Disappointed 46% Sad 44% Scared 5.7. How much do you worry about this happening to you again?

5.5. Did the incident affect other people? 5.4. How did these experiences affect you? Did you feel 78% 39% Anxious 36% Helpless 34% Alone 32% Overwhelmed 32% Panic 31% 55 Parents ranked highest on keeping people safer online Group/Organizational Potential vs. Effectiveness 30% EFFECTIVENESS 25% 20% Effectivene ss above average 15% 10% Effectivenes s below average 5% 0% 14% 16% 18% Potential below average 20% Potential above average 22% 24% 26% 28% 30% POTENTIAL 8a: In your opinion, which group or organization has the greatest potential to keep individuals and families safer online? 8b: In your opinion, which group or organization is most effective at keeping individuals and families safer online? 56 Appendices 57 Online risk definitions Intrusive Risks Unwanted Contact: Being personally contacted (by phone or in person) by someone who obtained your information online but without inviting them to contact you. Hoaxes, Scams & Frauds The spreading of false rumors (e.g., chain letters), criminal attempts to obtain personal information often for monetary gain (e.g., phishing scams), malicious emails disguised as

someone you know (e.g. virus).] Hate Speech: speech that attacks a person or group based on gender, ethnic origin, religion, race, disability, or sexual orientation. Discrimination : A person who is discriminated against or excluded based on gender, ethnic origin, religion, race, disability, or sexual orientation Behavioral Risks Sexual Risks Treated Mean: Words or messages sent to another person online that are unkind, unfair or malicious.] Online harassment: Threats or other offensive behavior (not sexual solicitation) sent online or posted online for others to see. Trolling: A deliberate act to make someone mad or angry using online or social media comments in a clever, but deceitful manner. Microaggression: Casual insults made towards any marginalized group in society (e.g., religious or ethnic minorities, women, LGBT, people with disabilities, etc). Misogyny : An expression or demonstration of dislike, contempt for, or ingrained prejudice against women Cyberbullying: When the Internet, phones or other devices are used to send or post text, images, or video intended to hurt, embarrass or intimidate another person. Terrorism recruiting: An attempt by a terrorist or terrorist organization to recruit a person for the purposes of causing harm. Swatting: The act of deceiving emergency services (e.g., police, fire, medical) into sending an emergency response based on the false report of an ongoing critical incident or crime. Reputational Risks Unwanted Sexting Received: Received unwanted sexually explicit messages and imagery. Doxing: The process of collecting and distributing or posting information about a person (e.g., name, age, email, address, phone number, photographs, etc.) without their permission. Sexual solicitation: A person who requests to engage in sexual activities or sexual talk or to give personal sexual information that is unwanted. Damage to Personal reputation: Damage or destruction to the image created of you through PERSONAL information you or others shared online in blogs, postings, pictures, tweets, videos, etc. Damage to Unwanted Sexting Sent: I sent unwanted sexually explicit

messages and imagery. Sextortion: When someone threatens to distribute your private and sensitive material if you dont provide them images of a sexual nature, sexual favors, or money. The perpetrator may also threaten to harm your friends or relatives by using information they have obtained from your electronic devices unless you comply with their demands. Unwanted sexual attention: unwelcomed sexually oriented teasing, joking or flirting online or via electronic means Professional/Work reputation: Damage or destruction to the image created of you through work information you or others shared online in blogs, postings, pictures, tweets, videos, etc. Revenge pornography: A sexually explicit portrayal of one or more people distributed without their consent. 58 DCI trends by country 2016-2018 DCI 2016-2018 2018 UK US FR BE DE MY IN CA IT SG IE MX BR TU VN RU HU CO AR CL PE SA 59 Selected metrics by Country Key metrics AR BE BR CA CL CO FR

DE HU IN IE IT MY MX PE RU SG SA TU UK US VT DCI 74% 56% 70% 60% 75% 72% 52% 57% 72% 59% 68% 62% 58% 69% 79% 74% 63% 78% 71% 50% 51% 71% Intrusive 67% 40% 60% 49% 67% 64% 47% 45% 65% 52% 58% 55% 40%

60% 67% 67% 55% 69% 56% 39% 40% 64% Behavioral 39% 35% 42% 42% 39% 37% 23% 33% 47% 36% 45% 29% 46% 34% 43% 58% 37% 52% 55% 26% 37% 44% Sexual 40% 27% 38% 24% 44% 45% 25% 30% 34% 30% 29% 28% 28% 43% 54% 27% 23% 44%

35% 18% 20% 39% Reputational 20% 19% 16% 12% 23% 19% 9% 14% 22% 14% 16% 16% 21% 14% 28% 18% 10% 19% 25% 6% 8% 32% Pain (4-10) 53% 55% 56% 51% 50% 57% 45% 49% 47% 75% 50% 60% 66% 59% 55% 46% 48% 61% 58% 48% 51% 64% Worry* Gender Targeted*

Met person 45% 51% 77% 43% 48% 48% 41% 46% 39% 71% 45% 53% 70% 57% 44% 53% 46% 59% 50% 41% 49% 70% 47% 37% 51% 40% 47% 54% 35% 47% 48% 63% 43% 43% 62% 59% 53% 39% 44% 60% 55% 36% 35% 69% 52% 46% 45% 42% 57% 58% 26%

36% 42% 47% 46% 31% 51% 50% 54% 61% 32% 47% 47% 39% 44% 70% Consequences 70% 68% 74% 68% 68% 69% 63% 66% 77% 74% 66% 72% 76% 68% 68% 72% 63% 77% 79% 57% 64% 80% Actions taken 92% 85% 93% 84% 93% 95% 79% 84% 90% 93% 88% 90%

92% 96% 94% 90% 82% 94% 92% 81% 84% 95% Confidence 53% 30% 61% 51% 52% 52% 32% 47% 80% 63% 50% 38% 35% 54% 59% 21% 37% 53% 44% 48% 54% 47% Past wk./mo.* 28% 33% 41% 34% 28% 32% 33% 34% 38% 51% 37% 31% 47% 31% 31% 36% 33% 37%

40% 31% 35% 63% * Worry Extremely, very, somewhat worried the risk will happen again Risk happened in the past week or month 60 Selected metrics by Age & Gender 13-17 18-34 35-49 > 50 Male Female Male adults Female adults Male teens Female teens DCI 63% 73% 66% 62% 65% 66% 69% 67% 60% 66% Intrusive 52% 63% 58% 56% 55% 57% 60% 59% 50% 55% Behavioral 44% 46% 34% 24% 39% 41% 36% 36% 41%

46% Sexual 29% 41% 35% 31% 31% 35% 36% 37% 26% 33% Reputational 17% 21% 17% 13% 17% 17% 19% 17% 16% 18% Pain (4-10) 58% 60% 49% 39% 50% 60% 48% 55% 53% 64% Worry* 55% 56% 50% 39% 49% 56% 47% 52% 50% 59% Gender Targeted* 51% 55% 45% 36% 38%

60% 37% 58% 39% 62% Met person 53% 50% 40% 29% 45% 50% 40% 43% 50% 56% Consequences 70% 75% 71% 64% 67% 73% 68% 73% 67% 73% Actions taken 93% 89% 88% 82% 88% 92% 85% 89% 91% 95% Confidence 46% 52% 49% 49% 52% 45% 55% 46% 48% 43% Past wk./mo.* 40% 36%

32% 30% 39% 34% 36% 30% 42% 38% Key metrics * Worry Extremely, very, somewhat worried the risk will happen again Risk happened in the past week or month 61 Total Highly painful risks had below average incidence Sextortion, Damage to personal or work reputation were the most painful risks Level of pain vs. Incidence of risk (happened to me) 40% 40% 35% HAPPENED TO ME 30% 25% Above average risk 20% 15% Below Average risk 10% 5% 0% 1 2 3 Below Average pain 4 5 Above average pain 8a: In your opinion, which group or organization is most responsible for keeping individuals and families safer 8b: Inonline? your opinion, which group or organization do you trust most to keep individuals and families 6 7 8 9 10 AVERAGE LEVEL OF PAIN 62 Connect with us online! Microsoft.com/SaferOnline Facebook.com/SaferOnline Twitter.com/Safer_Online Youtube.com/ MSFTOnlineSafety

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