2018 38 Years of Giving!!! 1 Overview Welcome & Campaign Review Role of Campaign Representative Campaign Support Material Logistics Campaign Website 2 OFB History Operation Food Basket is an annual campaign to feed hungry families in the Rochester New York metropolitan area during the yearend holiday season.
Campaign started 30 years ago when some Xerox employees were doing a $5 holiday Grab Bag Gift exchange and decided to forgo the Decided to forgo the gifts and contribute the money instead to needy families Starting with a few dollars and few people, the campaign has grown to 25+ partner companies/organizations and 450+ volunteers who collect donations, buy, pack and deliver food directly to needy families just before Christmas. Additional food is also provided with overage funds during the following year. 3 OFB Results First 37 years
4 Total Dollars raised -- $924,950 Total People Served 43,730 Total Families Served 7,913 Total Pounds of Food Delivered 1,079,251 2017 Review 5 2017 Results Total contributions $55,100 Served 2000 people in 324 families At least 1 weeks food for each family Average 24+lbs of food per person Also Provided 2000 hot meals to the homeless
at House of Mercy shelter 450+ Xerox and partner volunteers Participation by several Xerox Partner Organizations Participation by 25+ community partner companies and service organizations 6 324 Families
Actual 2000 People 2017 Xerox Partners Partial Listing Xerox Community Involvement Program - $8000 Grant Xerox Corporation - Facilities, Printing, donations, logistics and volunteers Xerox Leadership Association - Cash Grant and Volunteers on all committees 7 2017 Community Partners (page 1) Wegman Companies, Inc. - Cash Jamestown Container food packing
grant Paychex Cash donation Invisible Fence Company - Cash 8 donations plus food deliveries LiDestri Foods - Spaghetti Sauce for all families
Pittsford Rotary Club Cash and delivery volunteers Fucillo Hyundai Cash donation Wilson Foundation Cash donation Hope Ventures cash donation Daisy Marquis Foundation Cash donation boxes KPMG LLP Cash donation Lyons National Bank Cash donation
CaterTrax Cash donation Excellus Lifetime Health Cash donation Dunn and Rice Design, Inc. Web site hosting United Way - Cash d onation Ryder Trucking Transport materials Label 7 Napa Eatery and Bar Cash donation 2017 Community Partners (page 2) Dunkin Donuts (Dom/Paula Viera) Refreshments for campaign volunteers Wegmans Food Markets Lunch for
volunteers and loan of shopping carts Lowes Webster Food packing supplies Macys Department Stores Gift Certificate BRANCA Restaurant cash donation and host fund raising event WDKX Radio Publicity Wham 13 TV Publicity Brother Wease Show - Publicity 9 2018 Campaign 38 Years of Giving!!! 10
2018 Goal Our Goal: $50,000 Feed 1800 people Enough food for 1 week or more 25 pounds of food per person 11 2018 Core Team Campaign Coordinator Client Contact
319-1396 236-3514 Food Delivery Gary Mroczek Jana Thompson (Cplace, Lspan) Helen Lopez (HOMercy) Chuck Falcon Maurina Schmidt (Fund raising/collaterals) Tiffany Smith (Social Media) Suzanne Clark (Xerox Reps/XCIP coordinator) Susan Spano (Fund raising / Promotions) Dick Kievit (Alumni/Community Partners) Walter Thompson (Community Partners) Jana Thompson (Executive/OFB website/OFB PPT) Elise Kanaley (Young Professionals group)
Gary Mroczek (Grants and Community Partners) Tony Carlisi (Grants/Community Partners) Terra Rivera (Promotions and Collaterals) Bernie Durman (food packing/Procurement) Elissa Nesbitt (food packing/Procurement) Carmaleta Wesley (food packing/Procurement) Larry Lloyd (Food staging/Facilities) Vernon Wesley (Facilities) Tony Carlisi (Procurement) Chuck Falcon Adjunct Member Mike Caceci (Media strategy) 303-9215
490-9440 414-6917 422-3304 2018 Key Dates Campaign Kick-Off Engage employees and collect funds 10/15 10/15 12/7 Recruit shoppers and delivery teams Final grocery list to food vendor Callers verify all recipient names/addresses 10/15 - 12/7
11/21 11/26 11/30 Final family list complete Shopping / Packing / Delivery day (Thurs.) Tax Receipts issued 13 2019 12/5 12/20 January
Role of Campaign Representatives 14 Role of Campaign Representatives Getting Started Send initial contact memo to all area personnel Use posters and collaterals provided. Explain how OFB works and helps others Be aggressive, but not obnoxious Average contribution range $20-$40. Follow up weekly
Note: Unfortunately, we cannot accept gifts of food from individuals only cash donations. Reminders 100% of donations goes towards food Donations are Tax Deductible (receipts Jan, 2019 Accept Cash and Checks (made out to Operation Food Basket) Credit cards accepted via website (secure paypal account on-line) Keep needy in mind when collecting
15 Role of Campaign Representatives (cont.) Weekly Role: Update Thermometer Chart Maintain electronic Tally Sheet (Donor name/location/amount) Deposit funds each week to Xerox Credit Union and get a receipt Make sure receipt total matches your tally sheet Send electronic tally sheet to Chuck Falcon for each deposit Ideas Start now dont put it off! Rotate the Collaterals and Posters Send our Facebook page to your friends (https://www.facebook.com/operationfoodbasket) Dont forget the cookbooks ($5) Create an event
16 Soup Day, Jeans Day, Dessert Cart, Change Jar, etc. Campaign Collaterals OFB Docushare URL: http://xww.thefic.xerox.com/dsweb/View/Collecti on-80809 17 Campaign Support Materials Campaign Rep Sign for your Door OFB Memo for prospective donors
Posters Overview, Fill the Void, Will You Help?, Its Not To Late 18 Thermometer poster - campaign progress Campaign handout flyers Hunger Hurts email (near end of campaign) This presentation (updated) Tally Sheets
Note: All time and materials were donated or volunteered. = DocuShare http://xww.thefic.xerox.com/dsweb/View/Collection-80809 Role of Call Volunteer 19 Role of Call Volunteer Contact Person: Jana Thompson 585-236-3514 Call Volunteers role: Contact assigned families to verify name, address, phone number where they can be
reached on delivery date. Get as much detail as possible (color of house, appt #, upstairs/ downstairs,etc) Create and Print map (2 copies) using Mapquest or Yahoomap from Webster Bldg 200 to recipients address. (Black and White) Recipients must be home for food delivery otherwise food boxes will be delivered to agency for pickup. Jana to provide instructions and designated families to call. Average # of families to contact per volunteer approx 10-20 Call week 11/26-30. All maps and updates to master family list must be complete and submitted to Jana by 12/3 to make print labels deadline. 20 Logistics 21
Packing Location 2018 Location Xerox Campus-Webster, Bldg 200, Dock tbd Maps will be distributed to all volunteers, can be found on-line at our new website or obtained from any of the OFB representatives. Non-driver Volunteers: Follow GREEN path Enter the East door, follow signs to far corner.
Dock #3 Drivers: Follow RED path 22 Shopping Create master shopping list, consolidate and submit to Wegmans and FoodLink Wegmans truck delivers food into Webster bldg 200 loading docks Webster crew unloads the truck Volunteers stage the food and keep tables stocked
Shoppers fill boxes for the families Quality Control/Check Out Completed Hand off boxes to Dock Operations Load vehicles 23 Dock Operations and Client Contact Greet all Volunteers (Sign-in desk) Coordinate all dock activities Source clients from Agencies Prepare box labels Schedule delivery with clients Provide directions to clients houses Interface with Transportation / Delivery 24
Transportation / Delivery Recruit drivers Coordinate drivers Have communication process in case problems arise Optimize routes Coordinate no delivery process Deliver to recipients 25 OFB Website Website creatives and programming generously donated by Dunn & Rice Design Inc. (www.dunnandrice.com)
26 OFB Website Website creatives and programming generously donated by Dunn & Rice Design Inc. (www.dunnandrice.com) Allows for internal and external guests to visit. www.operationfoodbasket.com Ever evolving. We need you to be advocates, provide feedback and spread the word. Multi-purpose Donate using a credit card on-line via secure https:// OFB Paypal account. Funds will be deposited directly into the OFB XFCU account. Volunteer sign up for the various volunteers positions via the website. Select the option you are interested in and answer a few simple questions. Youll be contacted on the details of that job directly from your campaign focal point. Share Everyone is a potential donor and/or volunteer. Feel free to share the website URL with family, friends, business associates so they can learn and support our cause.
27 OFB Facebook https://www.facebook.com/operationfoodbasket Website creatives and programming generously donated by Dunn & Rice Design Inc. (www.dunnandrice.com) 28 OFB Facebook Contact: [email protected] https://www.facebook.com/operationfoodbasket Allows for internal and external guests to visit. Ever evolving. We love posts, pictures, ideas. Send ideas and questions to Tiffany
Smith Multi-purpose Likes The more likes we get, the more insight and reporting we can see. Volunteer The page is one more way to send, share, tag and post meaningful information to our potential donors and volunteers Community Everyone is a potential donor and/or volunteer. Feel free to share and friend the page with family, friends, business associates so they can learn and support our cause. 29 Wrap-Up THANK YOU !! 30
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