simonsinek.com

simonsinek.com

The Golden Circle The Golden Circle The Golden Circle

WHAT Products sold, services offered or your role at work 3

The Golden Circle HOW Your strengths, values and guiding principles

4 The Golden Circle WHY Your purpose, cause or belief

5 The Golden Circle 6

The Golden Circle 7 The Golden Circle + Human Brain 8

The Golden Circle + Human Brain Neocortex Responsible for all of our rational and analytical thought, and language.

Limbic System Responsible for all feelings, like trust and loyalty. Its also responsible for all human behavior and decision-making, yet it has no capacity for language. 9

The Golden Circle + Human Brain 10 The Golden Circle + Human Brain

11 People dont buy WHAT you do, they buy WHY you do it. - Simon Sinek

The Golden Circle Clarity of WHY Your purpose, cause or belief. Discipline of HOW

Your strengths, values or guiding principles. Consistency of WHAT Products sold, services offered or your role at work.

The Golden Circle + The Cone 14 The Golden Circle + The Cone

15 Start With Why More Resources

Watch Simons TED Talk, How Great Leaders Inspire Action Learn The Science of WHY

Read Simons books Enroll in our online WHY Discovery Course

Visit startwithwhy.com for more resources to feel inspired and to inspire those around you. 16

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