JULY 2014 WHERE CELL PHONES FALL SHORT, DIGITAL

JULY 2014 WHERE CELL PHONES FALL SHORT, DIGITAL

JULY 2014 WHERE CELL PHONES FALL SHORT, DIGITAL RADIOS KEEP YOU GOING. DO CELL PHONES DISPLACE RADIOS? As cell phones become smarter, cheaper and more easily available, businesses are trying to use them for business-critical communications. Many businesses are disappointed ... DIGITAL RADIOS VS. CELL PHONES AVAILABILITY DIGITAL RADIOS CELL PHONES Wide coverage Gaps in coverage

High capacity, unaffected by public demand Unpredictable access, especially at rush hour Engineered for reliability Unavailable during emergencies when cell towers overload Can be expanded, upgraded, improved A network that cannot be controlled UNWAVERING RELIABILITY UNPREDICTABLE, UNCONTROLLED DIGITAL RADIOS VS. CELL PHONES AVAILABILITY DIGITAL RADIOS High-volume audio Limited speaker volume Industrial noise cancellation Limited cancellation of background noise

Rugged accessories for improved audio Typically fragile earpieces Feedback suppression, intelligent audio No advanced features CLEAR COMMUNICATION INTELLIGENT AUDIO CELL PHONES WINDPORTING DIFFICULT TO HEAR AND BE HEARD NOISE CANCELLATION FEEDBACK SUPPRESSOR DIGITAL RADIOS VS. CELL PHONES AVAILABILITY DIGITAL RADIOS

CELL PHONES Withstands vibrations, shocks, heat Fragile, breakable Sealed against water, dust, humidity Sensitive to dust and moisture Tested against drops and tumbles Consumer-grade hardware Comes with Motorolas warranty and repair service Limited warranty TOUGH, RUGGED, GOOD INVESTMENT EXPENSIVE, FRAGILE FACT: PROVEN TOUGH CONSUMER-GRADE DEVICES

INCUR 50% HIGHER TOTAL COST OF OWNERSHIP THAN RUGGED DEVICES OVER A FIVE-YEAR PERIOD. 1 ARE 3X MORE LIKELY TO FAIL2 CAUSE 180-260 MIN. OF DOWNTIME PER FAILURE2 DIGITAL RADIOS VS. CELL PHONES BATTERY LIFE DIGITAL RADIOS CELL PHONES Battery lasts a full work day Batteries not designed for continuous use Easily changeable Battery non-removable or difficult to swap Tough, withstands extended temperatures Fragile, consumer-grade quality Advanced battery monitoring No indication of batterys age or condition POWER TO GET THE JOB DONE

NOT UP TO THE TASK FACT: WITHOUT BATTERIES THAT LAST THE WHOLE SHIFT, YOULL NEED TO KEEP SPARES AND EXTRA CHARGERS, CAUSING YOUR CELL PHONE COSTS TO INCREASE EVEN MORE. PROVEN TOUGH ACCORDING TO VDC RESEARCH, 65% OF ENTERPRISE MOBILE USERS TODAY INDICATE THAT THEIR CELL PHONE BATTERIES FREQUENTLY OR OCCASIONALLY DO NOT LAST THE FULL SHIFT. DIGITAL RADIOS VS. CELL PHONES SECURITY DIGITAL RADIOS CELL PHONES Private, closed system Public system Private frequencies Public frequencies Privacy and encryption options

Unknown encryption Controlled access to software User- downloadable apps, viruses, malware CLOSED, SECURE OPEN, VULNERABLE FACT: MORE THAN HALF OF THE COMPANIES SURVEYED REPORTED A SECURITY BREACH AS A RESULT OF THE USE OF A CONSUMER DEVICE IN THEIR BUSINESS.3 DIGITAL RADIOS VS. CELL PHONES LIFECYCLE DIGITAL RADIOS CELL PHONES Durable, rugged, long-lasting Disposable Business investment Consumer-quality device

Long-term repair and support Not designed to be repaired Can be expanded, upgraded, improved Quickly obsolete INVESTMENT COST DIGITAL RADIOS VS. CELL PHONES USABILITY DIGITAL RADIOS Intuitive interface Complex interface Can be used with gloves Needs direct skin contact Prominent emergency button No emergency button

Audio cues, voice announcement No cues INTUITIVE VOICE ANNOUNCE CELL PHONES AWKWARD DIGITAL RADIOS VS. CELL PHONES APPS DIGITAL RADIOS CELL PHONES All apps certified by Motorola Solutions Uncontrolled ecosystem Guaranteed to work with your radios Constantly changing software and OS

Workplace apps only Games, viruses, malware Programmable by admin Programmable by user CONTROLLED, PRODUCTIVE DISTRACTING, NO RESTRAINTS MANUFACTURING CHALLENGES 54% OF U.S. MANUFACTURERS SAY THEY LACK A UNIFIED VIEW OF THEIR PLANT FLOOR INFORMATION.4 40% OF PROFITS CAN BE LOST DUE TO UNPLANNED DOWNTIME.5 $51.1 500k

BILLION PER YEAR PAID TO U.S. WORKERS INJURED ON THE JOB. 6 WORKERS INJURED OR ILL AT WORK8, FROM 12M MANUFACTURING EMPLOYEES. 7 MANUFACTURING IS UP AND RUNNING FASTER WITH DIGITAL RADIOS. DIGITAL RADIOS CELL PHONES HEAR CLEARLY OVER THE CLAMOR RECEIVE AUTOMATIC MALFUNCTION ALERTS INSTANTLY COMMUNICATE TO ALL PROTECT WORKERS One-touch ergonomics Emergency Button Man Down Feature Lone Worker Feature Prioritization Clear audio

POWER FOR THE FULL SHIFT FACT: 27% REDUCTION IN DOWNTIME for manufacturers who implement mobile solutions with real-time collaboration applications 9 42 MINUTES OF PRODUCTIVITY PER EMPLOYEE gained by companies that implement mobile solutions on the plant floor.10 K-12 EDUCATION CHALLENGES A RISE IN VIOLENCE IN U.S. SCHOOLS 7,478 EXPLOSIVES/FIREARM INCIDENTS IN 1 YR. 30,193 KNIFE/SHARP OBJECT INCIDENTS IN 1 YR. 80% VIOLENCE EXPECTANCY RATE AT 83,000 U.S. SCHOOLS 11 11 A DROP IN FUNDING 35 STATES FUNDING BELOW 2008 LEVELS13 12 K-12 EDUCATION ARE SAFER AND MORE SECURE WITH DIGITAL RADIOS.

DIGITAL RADIOS ARE A LIFELINE. CELL PHONES ARE A LIABILITY. Unified communications virtually anywhere Excellent coverage Fragmented communications Gaps in coverage and signal Instant staff & emergency alerts Faster response to help prevent/control situations Group calls and tracking options Safe, hands-free communication in school vehicles; approved by U.S. DOT Extremely reliable Cost effective No emergency button Slow response Difficulty reaching all students/staff Restricted by U.S. DOT Inaccessible in bad weather & emergencies when cell towers overload Cost prohibitive

HOSPITALITY SERVES GUESTS BETTER WITH DIGITAL RADIOS. DIGITAL RADIOS COVERAGE IN EVERY CORNER OF THE RESORT INSTANT GROUP COMMUNICATIONS ADVANCED AUDIO Automatic volume control Discreet communications Suppression of howling feedback Background noise cancellation Rugged accessories POWER FOR THE WHOLE DAY GUEST PRIVACY AND CONFIDENTIALITY Secure encoding, scrambling, encryption options Restricted access to system CELL PHONES MOTOTRBO THE TRUSTED DIGITAL RADIO SOLUTION TRUSTED BY MANUFACTURING Sears, Georgia Nut, Boots the Chemist, Nation Pizza & Foods, McCain Foods, Mercedes-Benz Hungary, Indupalma TRUSTED BY TRANSPORTATION Air Algerie, Triangle Services, First Taxi of Romania,

Shanghai Port, AlpTransit, Mobile Trailer Works, Vietnam Seaport, Paul Bugar Trucking TRUSTED BY HEALTHCARE Greenville Hospital System, Prompt Ambulance, Integrity Ambulance, System, West Tennessee Healthcare, Tbilisi, Integrity EMS TRUSTED BY SERVICES New Meadowlands Stadium, ACC Liverpool, Antoine Shopping, HSBC, Tropicana City Mall, Laoshan Forestry, The Glades Shopping Center, Fulham Football Club TRUSTED BY EDUCATION North Park University, Glen Ellyn School District, Dallas County School District, Sedro-Woolley School District, Washington College, Des Moines Public Schools, Huntsville City School District, St. Francis University TRUSTED BY GOVERNMENT Ottawa Water Management Association, Basildon Council, Holmes County TRUSTED BY HOSPITALITY Leeds Castle, Acqualina Resort, The Excelsior, Four Winds Casino, JW Marriott San Antonio, Claridges Hotel, Liverpool Convention Center

TRUSTED BY UTILITIES Callaway Electric Cooperative, Anglo Siberian Oil Co., CEZ Electricity, Wolfe Island Wind Farm, Belorusneft Oil and Gas, Ukraine Nuclear Power Plant, HancockWood Electric Co-op + DIGITAL VOTING + DIGITAL VOTING FLEET MGT WORK INTEROP ORDER MGT SOLUTIONS TEXT MSG & EMAIL DISPATCH & ALARM MGT TRACKING STRATEGIC PARTNERSHIPS BATTERIES & CHARGERS BLUETOOTH WIRELESS

RSMS AND MOBILE MICS MOTOTRBO ANYWHERE LINKED CONNECT PLUS CAPACITY PLUS EARPIECES & HEADSETS CAPACITY PLUS SPECIALIZED SYSTEMS GENESIS GW3-TRBO AVTEC SCOUT IP SITE CONNECT ENTRY PROFESSIONAL

PROFESSIONAL PROFESSIONAL ENHANCED SUBSCRIBER RADIOS CONVENTIONAL COMMERCIAL MOTOTRBO SYSTEM APPLICATIONS ACCESSORIES APPLICATION DEVELOPER PROGRAM MOTOTRBO COMMERCIAL SYSTEMS http://2waycarriermap.motorolasolutions.com/ Monthly radio service is available through Motorola Solutions Channel Partners Immediate wide area coverage with no upfront investment

SUMMARY Cell phones are not suitable for your business-critical work environment. They are unreliable, higher in cost, and do not give you the safety features you need to protect your workforce. 45% of VDC Research respondents were dissatisfied or only somewhat satisfied with the ROI they realized from their mobility investment. Digital radios represent the best investment. MOTOTRBO digital radios offer you a wide portfolio of radio solutions to meet your needs.

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