WERE A LOT LIKE YOU. A LITTLE DIFFERENT.

WERE A LOT LIKE YOU. A LITTLE DIFFERENT.

WERE A LOT LIKE YOU. A LITTLE DIFFERENT. SYDNEY IBARRA | VICTORIA LARSON | TREYSON SUEMORI | JEREMY TALBO Brand is EVERGR Campaigns can and EEN. should change over time.

Deanna Dukes | Head of Brand Marketing | PEMCO Insurance OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | CAMPAIG N Fiercely INDEPENDENT Customer Base PROUD of the Region Incredibly GREEN Supportive of LOCAL

Businesses OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPROA CH Paid Time for Employees Board Service Monthly Employee Activities

Corporate Giving OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPROA CH Paid Time for Employees Board Service Monthly

Employee Activities Corporate Giving OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPROA CH Paid Time for Employees Board Service

Monthly Employee Activities Corporate Giving OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPROA CH Paid Time for Employees

Board Service Monthly Employee Activities Corporate Giving OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | OBJECTI VE

EMPOWER STAKEHOLDERS BY ACTIVELY PARTICIPATING IN THE LOCAL OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | COMMUNITY RELATIONS

NOT ONLY WOR DOK LOCA WE WE STRIVE TO WE QUALIT IMPROVE THE LIVE LLY

Y OF LIFE IN COMMUNITIES WE THE SERVE OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | CORE VALUES INTEGRITY COURAGE RESPONSIBILI

TY OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | GOALS Increase Stakeholder Involvement Build Corporate Donation Enhance Employee Engagement OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | ISI

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | BCD OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | EEE OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | PEM MMUN C

ITY OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | NEW DESIGN TAB: COMMUNI PEMCOmmunit REDESIGN TY ED EVENT SERVICE y TRACKER

PLANNING EMPLOYEE LOGIN WEBSITE OVERVIEW OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP |

6,092 community service hours provided this past fiscal year $11 million donated to charities last fiscal year $1,500 per employee donated by the Mountaineer Program

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | COST BREAKDOWN

PEMCOmmunity: $10,897,407.50** donated Annually $53,040 per employee $11,870,265.5 VS. for paid time 0* in donated volunteering surplus $1,510 per employee donated by the Mountaineer Program $400 per employee for

donated kits Additional donation *Calculations based on 2013 financial report documents **Calculations assume 2013 financial report documents have of$9,870,267.50 to stayed constant. OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | various local charities Old CSR:

BENEFITS Improved Project Organization +20% event attendance Strengthened Employee Accountability +$400 worth of kits donated per employee Enhanced Employee Motivation +6,092 hours of community service annually OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | IMPLEMENTATION

Begin Campaign April 1, 2016 Continue Campaign July 1, 2016 Performanc

e Review October 1, 2016 Complete Implementation of PEMCOmmunity January 1, 2017

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | GOALS ACHIEVED Increase Stakeholder Involvement OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | GOALS ACHIEVED Increase Stakeholder Involvement Build Corporate Donations

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | GOALS ACHIEVED Increase Stakeholder Involvement Build Corporate Donations Empower Employee OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | WERE A LOT LIKE YOU Integrity: ensure that PEMCO strengthens

transparent, personal relationships with its customers Courage: be bold and give physical item that is trackable by the customer donor to a charity in the area Responsibility: working for PEMCO should be making a positive difference in the community and should be responsible for making the bigger picture a better place OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX

SWOT ANALYSIS PORTERS 5 FORCES FINANCIALS POLICY KITS MOUNTAINEERS PROGRAM RESOURCES OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | SWOT ANALYSIS Strengths PEMCO is the Northwests largest local personal-lines insurer,

providing auto, home, boat, umbrella insurance to general public PEMCO has earned several awards for its marketing campaigns Diverse portfolio suiting the requirements of customers Opportunities The growing insurance market poses a great opportunity for the company to grow. Growth into other geographic locations other than the Pacific

Northwest. Weaknesses Intense competition means limited market share Small area in terms of geographic locations and therefore is exposed to geographic risks Threats Financial services industry are hugely dependent on economic cycles and government regulations

Financial services industry are plagued by cases of fraud Competition in the mortgage insurance industry may affect the earnings of the company. OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | PORTERS 5 FORCES Threat of New Entrants Moderate, Although it is not simple to start up a new insurance company, the possibility of a insurance company adding a new service is possible

Power of Suppliers Low, in the end it is the buyer's decision as to whether the will purchase the insurance or not, the supplier can only do so much. Power of Buyers High, the buyer decides how much they will spend on insurance depending on how much they can afford. Availability of Substitutes Moderate, there is no substitute for insurance, however, different insurance companies can offer different services.

Competitive Rivalry Low to Moderate, PEMCO offers a personalized strategy that is difficult for competitors to duplicate. The number of national insurance companies that offer the same or more services is prominent in the Pacific Northwest . OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | FINANCIALS OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | POLICY KITS KITS

$200 allocated to each policy Each employee will donate 2 kits annually Kit will be determined by type of policy purchased Example: Auto policy: Booster seat Home Policy: Hat / Poncho / etc. to = $200 OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | MOUNTAINEERS PROGRAM

As part of the PEMCO promise, employees receive 8 paid hours of volunteer work per year. Once the employee reaches 9 hours they begin our PEMCOmmunity Mountaineers Program. HOW IT WORKS: 9 - 19 hours: 10 dollars per hour earned to donate to a charity 20 - 29 hours: 20 dollars per hour earned to donate 30 - 39 hours: 30 dollars per hour earned to donate 40 - 49 hours: 40 dollars per hour earned to donate

50+ hours: Company donates another 500 dollars to charity of employees choice in employee's name (monetary donations cap at 50 hours) Through the PEMCOmmunity Mountaineers Program each employee has the opportunity to donate $1510 per year to OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | charities in the community. RESOURCES http://insurance.wa.gov/for-insurers/financials/financial-exam-reports/2014-reports/documents/pemco-fin

ancial-exam-report.pdf http://www.payscale.com/research/US/Job=Insurance_Agent/Salary https://www.geico.com/about/in-the-community/corporate-citizenship/ https://www.pemco.com/brand/Documents/StyleGuide.pdf http://www.tacoma.uw.edu/sites/default/files/sections/CenterforLeadershipandSocialResponsibility/Dukes_ Memo_final.pdf http://www.tacoma.uw.edu/sites/default/files/sections/CenterforLeadershipandSocialResponsibility/PEMCO _CoreValues.pdf http://www.tacoma.uw.edu/sites/default/files/sections/CenterforLeadershipandSocialResponsibility/PEMCO %20Case%20Final.pdf OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP |

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