Mass Communication - Oklahoma State University-Stillwater
Mass Communication Potentially, the most influential form of human communication Types of communication Intrapersonal When we talk to ourselves Interpersonal When we talk to another
Group When we give a speech to a group Mass communication--an unseen audience Q. How do mass communicators differ from other types of communicators?
They cannot see their audience. Components of mass communication
The five ms of mass communication: Mass communicators Mass messages Mass media Mass communication Mass audiences
Mass communication? Or mass communications? 1. Communication refers to the process 2. There is a double encoding and double decoding. 3. Mass communications refers to a thing. Communication models
Shannon and Weaver 1. Decision to communicate 2. Encoding 3. Transmission through Medium
(channel) double encoding/decoding 4. Reception 5. Decoding 6. Internalization Cue for test: Remember that the recipient internalizes the message. Narrative model
Harold Lasswell: Who says what? In which channel? To whom?
With what effect? Concentric circle model effects Mass media filters audiences gatekeepers
codes regulators codes communicators gatekeepers
communicators Concentric circle model
Effects Audiences Filters Regulators Mass media Gatekeepers Codes
Communicators Misses many complexities Q. What is the message in a communication model? A. The representation of the thought.
Mysterious process Millions spent in advertising and promotions Need to know all there is about the process Clip
Fundamentals in the process Stimulation source Decoding Receiver/transmitter Encoding
Put thoughts into symbols Transmission The channel, media Internalization Understanding the message
Players in the process Gatekeepers News producers Regulators FCC, PMRC Hybrids
gatekeeperregulator hybrids NAB, SPJ Impediments to communication Noise Semantic--sloppy messages Channel--static Environmental--noise at reception site
Q. What is the mass communicators best antidote against noise? A. Repetition Filters Informational filters Audience doesnt understand us
Physical filters Receivers mind is clouded; Psychological filters Receivers bias; selective perception Results of mass communication
Feedback Q. How do mass communicators get it? A. Indirectly. Effects Q. Greatest influence of mass media? A. When it moves people to action. Q. When mass communicators choose to communicate about something, that
thing has. A.????? Q. Why would you want Boomer Esiason to campaign for your cause? A. ?????????
VM for Managing Multiple Processes. Key abstraction: each process has its own virtual address space. It can view memory as . a simple linear array. With virtual memory, this simple linear virtual address space need not be contiguous in physical...
You may also refer to this as the ISBAR, where "I" stands for "Introductions." ... SBAR - share examples and identify steps, practice creating and delivering an SBAR relevant to clinical and nonclinical scenarios. Close-loop Communication - artist and two...
The ITAA has come out against DOPA saying there are more precise tools available for protecting minors. ... It's foolish for the taxpayer to subsidize what amounts to a loophole that allows children to be exposed to predators. February 16,...
Son acte de baptême est rédigé ainsi : « Le 15 février 1612 a été baptisé Paul, fils de Louis de Chomedey, escuyer, sieur de Chavannes, Parrain pour le nom, Paul Janson, lieutenant au bailliage de Villemor et Gabriel de...
Define the word Loyal in your own words and describe a situation either from your own experience of from a news report in which someone's loyalty was very important. ... Vassal- An agreement between lords & knights that stated that...
Ready to download the document? Go ahead and hit continue!