Mass Communication - Oklahoma State University-Stillwater

Mass Communication - Oklahoma State University-Stillwater

Mass Communication Potentially, the most influential form of human communication Types of communication Intrapersonal When we talk to ourselves Interpersonal When we talk to another

Group When we give a speech to a group Mass communication--an unseen audience Q. How do mass communicators differ from other types of communicators?

They cannot see their audience. Components of mass communication

The five ms of mass communication: Mass communicators Mass messages Mass media Mass communication Mass audiences

Mass communication? Or mass communications? 1. Communication refers to the process 2. There is a double encoding and double decoding. 3. Mass communications refers to a thing. Communication models

Shannon and Weaver 1. Decision to communicate 2. Encoding 3. Transmission through Medium

(channel) double encoding/decoding 4. Reception 5. Decoding 6. Internalization Cue for test: Remember that the recipient internalizes the message. Narrative model

Harold Lasswell: Who says what? In which channel? To whom?

With what effect? Concentric circle model effects Mass media filters audiences gatekeepers

codes regulators codes communicators gatekeepers

communicators Concentric circle model

Effects Audiences Filters Regulators Mass media Gatekeepers Codes

Communicators Misses many complexities Q. What is the message in a communication model? A. The representation of the thought.

Mysterious process Millions spent in advertising and promotions Need to know all there is about the process Clip

Fundamentals in the process Stimulation source Decoding Receiver/transmitter Encoding

Put thoughts into symbols Transmission The channel, media Internalization Understanding the message

Players in the process Gatekeepers News producers Regulators FCC, PMRC Hybrids

gatekeeperregulator hybrids NAB, SPJ Impediments to communication Noise Semantic--sloppy messages Channel--static Environmental--noise at reception site

Q. What is the mass communicators best antidote against noise? A. Repetition Filters Informational filters Audience doesnt understand us

Physical filters Receivers mind is clouded; Psychological filters Receivers bias; selective perception Results of mass communication

Feedback Q. How do mass communicators get it? A. Indirectly. Effects Q. Greatest influence of mass media? A. When it moves people to action. Q. When mass communicators choose to communicate about something, that

thing has. A.????? Q. Why would you want Boomer Esiason to campaign for your cause? A. ?????????

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