Mass Communication - Oklahoma State University-Stillwater
Mass Communication Potentially, the most influential form of human communication Types of communication Intrapersonal When we talk to ourselves Interpersonal When we talk to another
Group When we give a speech to a group Mass communication--an unseen audience Q. How do mass communicators differ from other types of communicators?
They cannot see their audience. Components of mass communication
The five ms of mass communication: Mass communicators Mass messages Mass media Mass communication Mass audiences
Mass communication? Or mass communications? 1. Communication refers to the process 2. There is a double encoding and double decoding. 3. Mass communications refers to a thing. Communication models
Shannon and Weaver 1. Decision to communicate 2. Encoding 3. Transmission through Medium
(channel) double encoding/decoding 4. Reception 5. Decoding 6. Internalization Cue for test: Remember that the recipient internalizes the message. Narrative model
Harold Lasswell: Who says what? In which channel? To whom?
With what effect? Concentric circle model effects Mass media filters audiences gatekeepers
codes regulators codes communicators gatekeepers
communicators Concentric circle model
Effects Audiences Filters Regulators Mass media Gatekeepers Codes
Communicators Misses many complexities Q. What is the message in a communication model? A. The representation of the thought.
Mysterious process Millions spent in advertising and promotions Need to know all there is about the process Clip
Fundamentals in the process Stimulation source Decoding Receiver/transmitter Encoding
Put thoughts into symbols Transmission The channel, media Internalization Understanding the message
Players in the process Gatekeepers News producers Regulators FCC, PMRC Hybrids
gatekeeperregulator hybrids NAB, SPJ Impediments to communication Noise Semantic--sloppy messages Channel--static Environmental--noise at reception site
Q. What is the mass communicators best antidote against noise? A. Repetition Filters Informational filters Audience doesnt understand us
Physical filters Receivers mind is clouded; Psychological filters Receivers bias; selective perception Results of mass communication
Feedback Q. How do mass communicators get it? A. Indirectly. Effects Q. Greatest influence of mass media? A. When it moves people to action. Q. When mass communicators choose to communicate about something, that
thing has. A.????? Q. Why would you want Boomer Esiason to campaign for your cause? A. ?????????
The Ring of Fire . Section-1 . The islands of Japan form part of a geologically active area called the Ring of Fire. Because of its location, Japan has faced disastrous earthquakes, volcanic eruptions, and tsunamis.
2010 Survey of Business 1,600 Businesses Invited to Participate 152 Businesses Responded 55 Responses Gathered by Webster High School Students / Remainder responded directly on-line 10% Response Rate Good Cross- Section of Businesses Responded Business Location 33% in Village of...
Tanja Peterson Lindy Beasley. Anna Blackmon Loretta Hayes. Lori Mervish Jessica Li. Jill Hobbs Tracy Fields. Presentation Topics. Objective and Scope. Team Findings. Purchasing Website. Training Courses. Certificate Program & Professional Development.
Which is not a standard condition for reporting Standard Free Energy values?. is 0 for pure liquids and solids, regardless of their state. is reported for solutions at 1 M. is reported for gases at 1 atm. is 0 for...