Istoric al Internetului si Web-ului

Istoric al Internetului si Web-ului

Mihaela Brut Instrumente pentru E-Business Mihaela Brut Facultatea de Informatic [email protected] http://www.infoiasi.ro/~mihaela 1 Mihaela Brut ntrebri preliminare Ce segment de public se ncearc a se atrage?

Cine se va ocupa de ntreinerea i actualizarea sitului? Ce produse/servicii vor fi comercializate? Care vor fi modalitile de plat prin intermediul sitului? Cum va fi protejat situl mpotriva hackerilor? 2 Mihaela Brut De avut n vedere Informaii despre firm i beneficiile avute de clieni Subscriere la buletinul de tiri al firmei Informaii pentru pres i un catalog de

pres Informaii doar pentru clienii care acceseaz o zon protejat prin parol Sfaturi i relaii utile, link-uri ctre alte situri Web de interes (inclusiv ale concurenei), ctre articole tehnice Implementarea coului de cumprturi 3 Mihaela Brut De avut n vedere Ordinea prioritilor: ncrcare rapid, coninut, mod de organizare a informaiilor, uurina navigrii, estetica

sitului Coninut: nti informaii de interes pt. vizitatori, apoi prezentarea echipei Informaii de contact vizibile Care se dorete a fi urmtorul pas al vizitatorului Focalizare permanent asupra scopului 4 Mihaela Brut De avut n vedere Mijloace de promovare a sitului Contactarea tuturor vizitatorilor care i-au lsat adresa de e-mail

(newsletter, felicitri de srbtori, mulumiri) Oferirea permanent de motive de revenire pe sit (nouti, promoii, discount-uri, materiale gratuite articole, sfaturi, reete, versiuni demo) 5 Mihaela Brut Consiliere global Dezvoltarea sitului: www.thesitewizard.com/ Soluii de e-business (Home-based & Micro Business,

Small & Medium Size, Large Enterprises): www.zeennet.com/, www.iqnetcom.com/, www.ibm.com/servicessolutions/ (biz&IT), www.healthit.com/ (Healthcare) www.aslins.com/ (Small eBusiness) 6 Mihaela Brut Prezen Web Nume de domenii http://www.godaddy.com/, www.rnc.ro http://www.whois.sc/

- verificare disponibilitate domeniu Gzduire Web www.inregistrari.ro, www.gazduire-web.ro/ webhosting.rol.ro/ ISP - Internet Service Provider www.fx-net.ro, www.astral.ro, www.netzero.net, 7 Mihaela Brut Design Web Prelucrare imagini 8

www.macromedia.com/software/fireworks / http://www.adobe.com/ Branding=crearea unei experiene plcute pt. vizitator: logo, motto, mesaje cheie, identiti vizuale, metode de a comunica un mesaj, interactiune n timp real cu vizitatorul: corporate-branding.com/ Mihaela Brut Design Web

abloane de situri comerciale, identitatea firmei: 9 www.freewebtemplates.c om , www.templateshop.be www.templatemonster.co m /corporate-identity.php www.logo-design99.com/, www.logo-togo.com/ Exemple negative:

www.webpagesthatsuck.c Mihaela Brut Editoare Web www.macromedia.com/software/dreamweaver / Nvu: http://nvu.com/ Amaya: www.w3.org/Amaya HTML Kit: www.chami.com/html-kit/ PSPad: www.pspad.com/ Bluefish: bluefish.openoffice.nl/ TopStyle Lite: www.bradsoft.com/ Mozilla Composer: www.mozilla.org/ Validator HTML: validator.w3.org/

Resurse pt. webmasteri: www.thefreecountry.com/webmaster 10 Mihaela Brut Editoare CSS Cascade DTP: http://www.price-media.demon.co.uk/cascade.html CSSEdit 1.6:http://www.macrabbit.com/cssedit/ Style Master: http://www.westciv.com/style_master/ Style Studio v3.76: http://www.style-sheets.com/index.asp etc.: http://www.w3.org/Style/CSS/#editors

http://www.csszengarden.com/ Validator CSS: http://jigsaw.w3.org/css-validator/ http://www.style-sheets.com/validator.asp 11 Mihaela Brut Oferte speciale E-books www.ebookcompiler.com/ www.ebookgenerator.com www.ebookpro.com www.planetebook.com/ Mostre, sfaturi, sugestii

Discount-uri, promoii, oferte speciale 12 Mihaela Brut Pli on-line Pentru a accepta plata prin cri de credit: Deinerea unui cont de comerciant sau Apelarea la intermediari de tranzacii indicat ntr-o prim etap tax de nscriere, apoi tax/tranzacie www.clickbank.com partener pt. vnzri de cri electronice, software, produse ce se pot descrca de pe

Internet www.digibuy.com/ - produse electronice, 13,9% www.regnow.com/ - pt. produse software www.shareit.com/, www.v-share.com/ - pt. produse software shareware 13 Mihaela Brut Intermediari tranzacii www.paypal.com/ - clienii vor trebui s se nscrie nainte de a plti www.ccbill.com/ - fr taxe iniiale, maxim 14,5% tax pt. o tranzacie www.ccnow.com pt. produse fizice, 89% www.ibill.com/ - soluii de plat online

http://totalmerchantservices.com/ http://www.marketerschoice.com/ 14 Mihaela Brut Contact Cri de oaspei http://www.theguestbook.com/ http://www.dreambook.com/ Forumuri de discuii www.phpbb.com/downloads.php Chat: www.chat.com/, www.eyeballchat.com/download/

E-mail www.yahoo.com, www.hotmail.com, geocities.yahoo.com/, www.as.ro, www.freeservers.com, www.netaddress.com 15 Mihaela Brut Trafic Internet Contorizare trafic: www.sitemeter.com/, www.thecounter.com/ www.webcounter.com/, www.freebot.com www.trafic.ro Securizare trafic:

www.thefreecountry.com/security/ antivirus, firewall, transmisii criptate 16 Mihaela Brut Utilitare www.dynamitecovers.com/index/ 64569 boxe de prezentare a ofertei www.clipart.com cu tax (model de afacere pe Web) www.flashcomponents.com/ - cu tax http://www.stickyserver.com/?countz

utilitare de asisten design Web 17 Mihaela Brut Utilitare www.hyperionics.com instrumente de creare de capturi ecran ale siturilor de interes (HyperSnap-DX) sau de creare fiiere video (HyperCam) www.wilsoninfo.com/ generare dinamic de meniuri de tip pop-up, animaii, cri de oaspei etc. 18

Mihaela Brut Distribuirea informaiilor Comuniti virtuale; chat-uri; conferine electronice;

sistemul buletinelor electronice; grupuri de discuii; cataloage online; notificarea prin e-mail a clienilor actuali sau poteniali despre noile caracteristici ale produselor sau noile produse ale firmei; asistena asigurat clienilor n utilizarea produselor; FAQs (Frequently Asked Questions) - incluse n sit sau distribuite prin e-mail. brokeri site-uri specializate pentru interaciunea pe pia a cumprtorilor i vnztorilor 19 Mihaela Brut

Promovarea sitului Search engines (motoare de cutare) Open Directories (directoare cu situri web) E-mail Marketing (marketing prin e-mail) Grupuri de discuii (Newsgroups) Schimbul de bannere i link-uri (banner / link exchange) Rings (Inele) 20 Mihaela Brut Promovarea sitului

Fiierul semntur (signature file) Autoresponderul (mailbot, infobot, mail demon) Pagini cu legturi gratuite Free For All Link Pages (FFA) Premierea Promovarea offline 21 Mihaela Brut Motoare de cutare Structur: 1. robot (spider sau crawler ) - 1 GB/s, 3 milioane pagini web /

zi 2. index (catalog ) 3. software-ul de cutare 22 Mihaela Brut Motoare de cutare www.wordtracker.com cuvinte cheie cutate n mod uzual ct de des e cutat un anumit cuvnt i ce situri competitive l folosesc drept cuvnt cheie

www.webpositiongold.com ilustreaz poziia unui sit n listele de rezultate asisten pentru mbuntirea sitului 23 Mihaela Brut Motoare de cutare www.webferret.com instrument gratuit de asisten a cutrii de clieni pe Web http://www.searchengineoptimizer.com/ national/ http://www.searchengine-news.com/

kda/ analizator de cuvinte cheie http://7search.com/fasstsearch.htm Browser acceleratorBrowser accelerator 24 Mihaela Brut Open Directories Situri web create manual, fiecare legtur avnd asociat comentariu Paginile grupate tematic Actualizare mai greoaie Cererea de nscriere a unui sit analizat de redactori www.google.com ofer sec. Directory

25 Mihaela Brut E-mail Marketing E-mail nedifereniat (bulk email sau spam) E-mail difereniat nchirierea de liste cu adrese email "Opt In": http://www.bulletmail.com; http://www.targ-it.com editarea unui ziar electronic reclame sau anunuri publicitare online participarea la liste de discuii prin email

26 Mihaela Brut Newsgroups Echivalentul Internet pt. grupuri de discuii Organizate ierarhic, n sub-grupuri USENET = set de grupuri de interes global comp, news, rec, sci, soc, talk, misc Grupuri alternative (pe lng USENET): alt, bionet, biz, hepnet anunuri publicitare: "biz", "business", "mlm", money", "marketplace" nscriere la tiri:

comp.infosystems.www.providers www.google.com ofer sec. news 27 Mihaela Brut Banner/Link exchange Banner suprafa grafic = mini-reclam, hiperlegtur ctre un sit Firmele complementare fac n general schimb de bannere/link-uri Rata de schimb n funcie de prestigiul fiecrui partener

28 http://www.igoldrush.com/missing/ http://iwr.com/free/reciprocal.htm http://www.reciprocallink.com http://www.fraternet.com/zel Mihaela Brut Rings nlnuire de pagini Web nrudite tematic server web central lista de situri

fiecare sit: Next, Previous, Home http://www.webring.com http://www.ringsurf.com www.promotionworld.com/webrings/ Provocare: acces la situri concurente 29 Mihaela Brut Signature file Text inserat la sfritul mesajelor de email sau celor transmise la grupuri de discuii informaii de identificare i contactare rapid a expeditorului ---------------------------------------Jon

[email protected] "It's hard to believe that the entire fate of the world lies in the hands of the Phone Company." --- War of the Worlds ---------------------------------------- 30 Mihaela Brut Signature file 31

Mihaela Brut Autoresponder adresa e-mail special care este programat s furnizeze instantaneu un rspuns email preformatat cnd se primeste un mesaj la adresa respectiv email de confirmare: adresa destinatarului, data i ora trimiterii http://www.aweber.com, www.getresponse.com/, www.aceresponse.com/ 32 Mihaela Brut

Free For All Link Pages (FFA) Permit plasarea unei legturi ctre situl nostru structurate pe categorii specifice cu fiecare nou legtur adugat, celelalte coboar cu o treapt 33 http://www.virtualpromote.com/ffapenance http://www.ecki.com/links

http://www.linkomatic.com http://engine.ffanet.com/totaltop.shtml Mihaela Brut Premierea 34 Obinere de premii pentru situl nostru Evaluate: machetarea, prezentarea grafic, meniul de navigare http://www.techsightings.com http:// www.dailyhotsite.com http:// www.dailywebsite.com http://

www.goldenwebawards.com http:// www.webbyawards.com http://www.marketme.com/awards/index1. shtml http://www.surferschoiceawards.com http:// www.websiteawards.xe.net/index.htm Mihaela Brut Promovarea off-line Numele i logo-ul f. importante coresponden facturi fax-uri scrisori

materialele promoionale : brouri pliante reclame tiprite cri de vizit 35 Mihaela Brut ntrebri? 36

Recently Viewed Presentations

  • Understanding Teacher Use of Technology Michael Russell Damian

    Understanding Teacher Use of Technology Michael Russell Damian

    Methodology Surveys - District, Principal, Teacher & Student Site Visits Case Studies Student Learning Outcomes Sample Survey Response Rates Linking Site Visits 21 Districts Interview Protocol Focus on District beliefs and supports 2 Day: District and 3 Schools Emergent and...
  • Sustainabil ity Green Health and Safety Greening Your

    Sustainabil ity Green Health and Safety Greening Your

    Pharos Project evaluates, certifies materials (www.pharosproject.net) Rating Systems. Navigating Green. ... Provide occupant-based controls (window, zoned thermostat) Use or update to programmable or automated control systems.
  • CS 414 Review

    CS 414 Review

    CS 414 Review Operating System: Definition What is in an OS? Crossing Protection Boundaries User calls OS procedure for "privileged" operations Calling a kernel mode service from user mode program: Using System Calls System Calls switches execution to kernel mode...
  • Оценка в условиях кризиса: методологические проблемы

    Оценка в условиях кризиса: методологические проблемы

    Оценка в условиях кризиса: методологические проблемы Андрей Артеменков, Кафедра ...
  • Evaluating your work

    Evaluating your work

    Part 4 evaluation: LO3.Be able to use evaluation in support of creative media production. Reflections and EVALUATIONS. Unit 9 . 3.1 3.2 You will analyse the effectiveness of the solutions you have provided throughout the production process as well as...
  • City of Baltimore Fiscal 2015 Preliminary Budget Plan

    City of Baltimore Fiscal 2015 Preliminary Budget Plan

    Funds an expanded Office of Inspector General and continues funding to carry out a new charter requirement for periodic audits of city agencies. Eliminates 23 vacant positions and begins consolidation of the Human Resources function, consistent with the Mayor's plan...
  • SPACE The Final Frontier 3/2/20 Sai OM Research

    SPACE The Final Frontier 3/2/20 Sai OM Research

    Ancient Wisdom - New Science. All perceptible matter comes from a primary substance, or tenuity beyond conception, filling all space, the akasha or luminiferous ether, which is acted upon by the life giving Prana or creative force, calling into existence,...
  • 4th Manfred Lachs International Conference on  Conflicts in

    4th Manfred Lachs International Conference on Conflicts in

    Scopeof the study. Facts. Increasing . number of . acquisitions/sales. of space industries of . 2. nd. and 3. rd. tiers (ex. sale of Airbus Group Electronic Defense division to the US investment fund KKR, following a beauty contest where...