Green Marketing/Communication - Handelshøyskolen BI

Green Marketing/Communication - Handelshøyskolen BI

Organizational and Manageial Communication Communication Models Chapter 4 Four Models of Communications Press Agent/Publicity Model Public-Information Model Two-Way Asymmetric Model

Two-Way Symmetric Model Peggy Simcic Brnn 2 Press Agentry/Publicity Model Purpose: Propaganda Communications: 1-Way, Complete

Truth not Essential Model: Source Receiver Research: Little; Counting house Peggy Simcic Brnn 3

Propaganda Model Peggy Simcic Brnn 4 Public Information Model Purpose: Spread Information Communications: 1-Way, Complete

Truth IS Important Model: Source Receiver Research: Little; readability, readership Peggy Simcic Brnn 5

Public Information Model Peggy Simcic Brnn 6 Two-Way Asymmetric Model Purpose: Scientific

Persuasion Communications: 2-Way, Embalanced Effects Model: Source Receiver Feedback Research: Formative; Evaluate Attitudes Peggy Simcic Brnn

7 Two-way Asymmetric Peggy Simcic Brnn 8 Two-Way Symmetric Model Purpose: Mutual Understanding

Communications: 2-Way, Balanced Efforts Model: Group Group Research: Formative: Evaluate of Understanding Peggy Simcic Brnn

9 Peggy Simcic Brnn 10 Macro and Micro Issues The philosophical The complex The practical

Peggy Simcic Brnn 11 The Real World Managers Communication Obligations Carry information from top management

Explain Listen Get feedback from employees Take information from down to up Active role in spreading information Sell ideas Motivate, inspire and encourage personal

development

Profile and market units Speak at meetings Negotiate Give feedback, criticism and praise Speak personally with staff Solve conflicts Set demands Explain and defend

unpopular decisions Carry out periodic evaluations of employees Peggy Simcic Brnn 13 Mutual Learning Model Toward 2-way symmetric communication

Peggy Simcic Brnn 14 Take Control Model Peggy Simcic Brnn 15 Give Up Control Model

Peggy Simcic Brnn 16 Consequences of Models Peggy Simcic Brnn 17

Difficulties Power and Ethics Programming Peggy Simcic Brnn 18 Coorientation Model

Peggy Simcic Brnn 19 Peggy Simcic Brnn 20 Cathy and her boyfriends coorientational model

Peggy Simcic Brnn 21

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