Graphic Design Principles - Brand by Josh

Graphic Design Principles - Brand by Josh

Introduction to Graphic Design Movement, Balance, Unity, Contrast, Emphasis, Line, and Color Graphic Design Elements Graphic design elements are the building blocks of graphics. Line Color

Shape Texture 2005 Macromedia, Inc. 2 Lines Lines can be straight or curved. How are lines used

in the composition on this slide? 2005 Macromedia, Inc. 3 Color Definitions Hue is another word for color. Chroma is the intensity or purity of color. Tint is a color mixed with white.

Tone is a color mixed with gray. Shade is a color mixed with black. 2005 Macromedia, Inc. 4 Color and Contrast Using color can enhance or detract from a composition. www.lighthouse.org/color_contrast.htm

Color wheels help determine which colors are in greatest contrast. 2005 Macromedia, Inc. 5 Color Wheels Analogous colors are adjacent to each other

on the color wheel. Complementary colors are opposite each other on the color wheel. 2005 Macromedia, Inc. 6 Color in Design

Use color to label or show hierarchy. Use color to represent or imitate reality. Use color to unify, separate, or emphasize. Use color to decorate. Use color consistently. 2005 Macromedia, Inc. 7

Shapes Shapes are enclosed objects that can be created by line or created by color and value changes that define their edges. 2005 Macromedia, Inc. 8

Texture Texture is the surface look of an object created by varying dark and light areas. Roughness Smoothness Depth 2005 Macromedia, Inc. 9

Graphic Design Principles Graphic design principles are ways in which elements are used together. Movement Balance Emphasis Unity 2005 Macromedia, Inc.

10 Movement Movement is the use of lines, color, and repetition to create the illusion of motion. Curved forms or lines Repetition of geometric forms Fuzzy lines or outlines 2005 Macromedia, Inc.

11 Lines Lines can indicate motion or direction. How are lines used in the composition on this slide? 2005 Macromedia, Inc.

12 Balance Balance is the act of comparing or estimating two things, one against the other, and the contrast between: Empty space (white space) and filled space Text and images Color and no colors and different colors Textures against flat colors

2005 Macromedia, Inc. 13 Balance in Composition There are three different types of balance when using color, shape, and position: Symmetry Asymmetry Radial symmetry

2005 Macromedia, Inc. 14 Symmetrical or Formal Balance You can usually identify at least one of three lines of symmetry. Horizontal Vertical Diagonal

2005 Macromedia, Inc. 15 Symmetrical Balance 2005 Macromedia, Inc. 16 Examples of Symmetrical Balance

2005 Macromedia, Inc. 17 Examples of Asymmetrical Balance 2005 Macromedia, Inc. 18 Examples of Radial Balance

2005 Macromedia, Inc. 19 Unity Unity: The correct balance of composition or color that produces a harmonious effect.

What is the focus of the message? 2005 Macromedia, Inc. 20 Emphasis Emphasis: To express with particular stress or force.

What message is stressed here? 2005 Macromedia, Inc. 21 Summary The basis of good graphic design is use of design elements and their thoughtful

application in the form of design principles. Clearly identify what you are trying to accomplish use design to convey your message. Brainstorm alternatives. 2005 Macromedia, Inc. 22

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