Digital Skills for a Connected Region A Digital & ICT Skills Action Plan for Yorkshire & Humber 2005-9 David Kay Chair, Digital South Yorkshire 1 Policy Context This Action Plan takes account of National Skills Strategy 21st Century Skills Regional Economic Strategy (RES) The Regional Skills Alliance e-Region Plan Sub-Regional Investment Plans The Skills for Business network represented by e-Skills UK & Skillset and their Sector Skills Agreements 2 Sector Skills Councils E-Skills UK Information Technology Telecommunications Call Centres IT User Skillset Film, TV, Radio Interactive Media Photo Imaging Creative & Cultural Industries (CCI - to be licensed) Performing Arts, Fine Arts, Heritage Proskills Digital Print 3 Impact Measures Regional Advantage 1 World Leading Position Capture market opportunity and differentiate the e-region through innovative digital skills programmes, and share good practice with regional, national and international partners. 2 Skills Foresight Predict digital technology and application trends ahead of the breaking wave, and identify the learning and skills implications 3 Capable Learning Infrastructure Invest in the development of courses, facilities and expertise in response to technical, market and
societal change. Relevant Opportunity 4 Accessible Careers Open up digital career opportunities to young people (aged 14 to 25) through both proactive engagement, informed guidance and practical experience 5 Learning Progression Develop the guidance and learning ladder to support entrants to the digital workforce from all groups, and to help existing employees progress their digital skills in their preferred learning styles 6 Relevant & Responsive Provision Ensure that the channels for accessing learning and acquiring knowledge are capable of responding to the real-time needs of individuals, employers and communities with relevant provision Economic Impact 7 Productive Employers Promote and facilitate the application of digital technologies amongst all employers, and particularly SMEs, to derive productivity and efficiency gains 8 Skilled Labour Pool Ensure the workforce has the right digital skills at all levels to meet the current and emerging needs of employers across all sectors Connected Citizens 9 Connected Citizens Cultivate the digital culture, equipping citizens with the digital skills to take full advantage of on-line 4 services, including employment, healthcare, learning, leisure and retail opportunities Why Digital? Reputation - We are potentially weighed down by the historic memory of the ICT acronym, with its technology and office heavy undertones offering little to creatives, to consumers, to children, or to citizens Reality We need to embrace the evolving digital diversity of the early 21st century, underpinned by the maturing of the web as somewhere for everyman, the transformation of how organisations and people communicate and the arrival of convergent technologies and cross-platform services Resonance - Adopting the digital word frees us from the nuts and bolts ICT paradigm and empowers us to step forward towards a vision of true utility 5 Breadth of Digital & ICT Skills Impact User E X P E R
T I S E Other Sectors Financial Services Simulation ICT Security & Tracking Systems Support Hardware Corporate Website Marketing Healthcare Digital Geek Office Roles Software TECHNOLOGY Design Games Digital Media Creative 6 Digital & ICT Skills Segments Skill Level 7 Technology Advancement 6 Specialist Application 5 4 3
2 1 E General Adoption Service Integration Implementation Support & Management Product Origination, Design & Development Convenience & Productivity Use Type of Employment 7 Skills for the e-Region Our Focus Business Skills Digital Skills Skills for Life ICT & e-Fluency Literacy Numeracy Creativity Team Working Entrepreneurship Management Sales/Marketing Accounting e-Business Project Skills 8 The Audience Over 125,000 people working in the Digital Cluster Around 50,000 ICT and digital media professionals working elsewhere across the private and public sectors As many as 900,000 Users of desktop ICT and digital media, ranging from managers to administrators A further 750,000 having less formal contact with ICT in their jobs in such as retail All citizens for whom ICT is recognised as a core Skill for
Life. The Action Plan is predicated upon the digital literacy entitlement of all citizens from early years to retirement. 9 South Yorkshire CDI Cluster Businesses & Employment Business and Employment Change - South Yorkshire (1998-2003) Sector 1998 2003 Bus Emp Bus Emp CCM 483 3324 596 4256 Design 324 1503 420 2329 Electronics 186 3325 282 6302 ICT 932 3433 1166 5443
Print & pack. 271 2462 257 2632 Total 2196 14047 2721 20962 Source: ONS Crown Copyright 2005 10 South Yorkshire: Employment Figure 16 South Yorkshire Digital Sector Employment (1998-2003) Source: ONS Crown Copyright 25000 Number of employees 20000 Print/Pack. ICT Electronics Design CCM 15000 10000 5000 0 1998 1999 2000 2001 2002 2003 Year 11
Yorkshire Digital Cluster Business Sizes Size 1998 1999 90.6% 91.3% Micro (1-9) 6.9% 6.5% Small (10-49) Medium (50-199) 2.0% 1.7% 0.5% 0.5% Large (+200) 2000 2001 2002 2003 90.5% 90.5% 90.6% 90.8% 7.1% 7.0% 6.8% 6.6% 1.9% 2.0% 2.1% 2.0% 0.5% 0.5% 0.5% 0.6% Source: ONS Crown Copyright 2005 12 Y&H Regional Action Plan Framework Owner / Digital Skills Requirements Digital Application Information Manager Practitioner Specialist Worker User Citizen People outside workforce Current workforce T A R Future G workforce E T Information Advice S Guidance Delivery Capacity
13 Digital Skills Requirements Owner / Manager Information Worker Target audience Owners and managers of businesses; to succeed, the self-employed & freelancers need the same skills Trends Virtual enterprise, e-commerce, home working, collaboration, security Digital Practitioner Target audience Engineers originating digital products and services Trends New methods of software development and lifecycle management (e.g. Service Oriented Architectures), technology redefining roles (e.g. in AV) reemphasis of critical core disciplines (e.g. Maths), price implications of off-shoring Application Specialist Target audience Technicians who manage & support applications in the enterprise and consumer markets Trends Methodologies, remote system management tools, impact of enabling technologies (e.g. Web, VoIP, Wireless, Mobile), potential for an intermediate skilled workforce, increasing reliance on enterprise applications (e.g. ERP, CRM, e-commerce, websites) Target audience Workers, including managers who use desktop tools to manage, research, analyse, project data and who originate digital communication Trends Graphical and web replace traditional interfaces, use of web services to automate publishing, rising management / supply chain / consumer expectations User
Target audience Professional users of digital applications for workplace productivity Trends impact of web on office life and administrative roles, growth of the office skill set beyond the traditional tools, home and mobile working Citizen Target audience Users of digital tools and services for pleasure and for participation in everyday life Trends Everything is web-centric, new modes of communication (email & messaging), more devices to master, economic opportunity on the web, e-services (e.g. health, government, benefits), integration of digital products in the home 14 Skills Framework for the Information Age SFIA Categories SFIA CATEGORIES SFIA Subcategories SFIA Category 1 2 3 4 5 6 1 2 3 4 Strategy and planning Information management Advice and guidance Management and administration Sales and
marketing Development and implementation Supply management Project management Business/IS strategy and planning Quality management Technical strategy and planning Resource management Service delivery User Education and Infrastructure training Business-IS Information alignment handling Sales and marketing Systems development Human factors Installation and integration Operation User support Use of ICT 15 ICT Career Channels ENTERPRISE ROLES ENABLING ROLES H A R D W A R E
N E T W O R K S S Y S T E M S P R O G R A M M I N G C O N T E N T U S E R ENTRY LEVEL SKILLS (NVQ Entry Level & Level 1) 16 ICT Skills Spectrum Horizontal Mobility across technical disciplines Hardware Networks Systems Programming Content
User 17 Progression & Specialism in ICT Vertical Mobility from Entry to Executive Cross-Cutting Enterprise & Enabling Skills Generic L5 L4 Specific L3 L2 L1 Generic Entry 18 Skill Types for Creative & Digital Employment Skill Type Learners in Employment Learners in Education Transient Specialist Skills Typically short courses meeting immediate technical and professional needs perhaps driven by a project requirement or a product release. Transient specialist skills are continually evolving and need frequent updating. Essential Marginal but can be used as strong exemplars Enduring Specialist Skills These underpin the transient skills, providing the foundation for entrants and their long term career development. They range from creative practice (e.g. storyboarding, design, drawing, programming, documentation) to process (e.g.
quality control, configuration management, rights management). Teaching of underlying principles and practices can involve the tools and technologies of the moment for example, using C++ to teach programming or Microsoft Office to teach workplace user skills. These skills should have been taken on prework Essential Transferable Generic Skills More general work and life skills vital for the work place, which may be taken from job to job but which require refreshing in new role and employment contexts. Vital transferable skills include both personal (e.g. communication, teamwork, learning) and business dimensions (e.g. finance, marketing, management, customer care) These skills should have been taken on prework but will benefit from updating Essential 19 Evidence of Need - Businesses A survey of 175 SMEs in the Digital Cluster (February 2005, The Sheffield College & Digital South Yorkshire) offers key insights 58% of companies expect an increase in technical employment over the next three years, whilst only 3% expect a decrease 54% report training is driven by technology change 31% identify productivity 82% train to increase capability not to gain a qualification 20 Growth in Employment & Training Demand Digital Employment By 2009 ANNUAL New Entrants Inc Churn ANNUAL External Training excl Entrants Cluster
Other Cluster Other Cluster Other Cluster Other Manager / Business 19096 92720 1484 3197 2225 7765 3709 9136 Practitioner ICT 25462 41209 1978 1421 2967 3451 4945 4060 Practitioner Media 22279 6181 1731 213
User 23340 566624 1813 19540 907 11166 Total 132613 966351 10303 33325 13229 31447 21224 39385 Skill Type ANNUAL External Knowledge Episodes 21 Supply side failure the Course Pipeline A survey conducted in March 2005 of post-16 funded provision of ICT & digital media in South Yorkshire showed weaknesses in the pipeline: Very low level of preparatory offers at Level 2 to feed the pipeline of requirements for network and specialist applications skills at Level 3; Over provision for new media in general courses at Levels 2 & 3 In stark comparison, a poor pipeline for web specialists with insufficient at Levels 2 & 3 and negligible provision at Level 4 other than units in more general courses; Low level of industry relevance in a high volume of generic ICT at Level 3, feeding a potentially inadequate pipeline at Level 4 (e.g. Foundation Degrees); Imbalanced emphasis on office skills in User progressions from entry to Level 2. It is suggested these issues are typical of the region and indeed of the UK. Whilst the local detail may differ, this Action Plan highlights the importance of addressing this application of funds and resources. 22
Present Media 24 Supply side failure the Learner Pipeline The e-Skills UK regional report for 2005 raises concern about the regional ICT skills pipeline from Key Stage 4 in schools, through A Level and FE vocational provision to the number of graduates entering IT employment. IT Qualifications England Yorkshire & Humber Pass Rank Completed Pass Completed Pass YH NW GCSE - IT / CS 76135 43248 5366 3581 6th 2nd A Level - IT / CS 24565 22561 1946 1808 7th 3rd FE IT Professional 81407
46044 6517 3848 8th 1st FE IT User 764029 415901 84689 44642 5th 1st 7th 3rd Graduates into IT 8765 624 The regional evidence pinpoints the unattractiveness of ICT as a subject choice, from Key Stage 3 or earlier, which impacts interest at Key Stage 4 and thereafter as an A Level and FE choice. This cascade effect must be addressed in this Action Plan. 25 Snapshot of Progression Routes (DfES) Postgraduate Qualifications Higher Level VQs Honours Degrees Foundation Degrees Level 3 VQs NVQs + experience Advanced Apprentices A Levels
Access to HE Courses 26 KEY Academic Employment The Learning & Skills Ladder Illustrating how the 14-16 programme opens up choice and opportunity Honours Degree Foundation Degree A level With credits With credits Other FE 14-16 CDI Track AA Employment in industries using ICT & Digital Media 27 AA = Advanced Apprenticeship 2005 Priority Actions 10 high & 2 Medium Action Title Target Area Owner Start Impact Group ITQ in Industry Current Workforce LSC High 2005 Relevant Opportunity
e-Learning Habit Current Workforce LSC High 2005 Economic Impact Improved Technology Application (My-IT) Current Workforce YF High 2005 Economic Impact Digitally Innovative Teachers Delivery Capacity LA High 2005 Regional Advantage Coherent Learning Ladders Delivery Capacity LSC High 2005 Relevant Opportunity Train Specialist Trainers Delivery Capacity YF High 2005 Regional Advantage Vendor Relationships
Delivery Capacity YF High 2005 Regional Advantage 14-19 Pathways Future Workforce LA High 2005 Relevant Opportunity Info Advice & Guidance Portfolio Info Advice Guidance ESUK High 2005 Relevant Opportunity Adult Digital Literacy Qualifications Outside Workforce Ufi High 2005 Connected Citizens Just In Time Knowledge Current Workforce YF Med 2005 Relevant Opportunity JIGSAW Schemes
Outside Workforce YF Med 2005 Economic Impact 28 2006 Priority Actions 12 high Action Title Target Area Owner Start Impact Group e-Skills Passport Current Workforce BL High 2006 Relevant Opportunity Workplace as catalyst Current Workforce LSC High 2006 Connected Citizens Subject Gaps Current Workforce LSC High 2006 Relevant Opportunity Planning LSC Provision
Delivery Capacity LSC High 2006 Relevant Opportunity New Certifications Delivery Capacity YF High 2006 Regional Advantage Specialist Facilities Delivery Capacity YF High 2006 Regional Advantage Flexible Apprenticeships Future Workforce LSC High 2006 Economic Impact Schools ICT & Digital Curriculum Future Workforce SFB High 2006 Regional Advantage Digital / STEM Integration
Future Workforce YF High 2006 Regional Advantage Digital / Ind / Sci Convergence Future Workforce YU High 2006 Economic Impact JIT Knowledge for Citizens Info Advice Guidance ISU High 2006 Connected Citizens Under Represented Groups Outside Workforce JCP High 2006 Economic Impact 29 2006 Priority Actions 13 medium Action Title Target Area Owner Start Impact Group New Employment Models
Current Workforce LSC Med 2006 Economic Impact eBusiness Academy Current Workforce ESUK Med 2006 Economic Impact Next Generation User Skills Current Workforce ESUK Med 2006 Regional Advantage Service Certifications Current Workforce YF skills Med 2006 Regional Advantage Emerging Technology Awareness Current Workforce YF e-reg Med 2006 Regional Advantage Embedding Digital in Curriculum
Delivery Capacity LA Med 2006 Regional Advantage Learning and working on-line Delivery Capacity YF e-reg Med 2006 Economic Impact User Skills Delivery Capacity Delivery Capacity LSC Med 2006 Regional Advantage Education Business Partnerships Future Workforce LSC Med 2006 Relevant Opportunity New Roles Future Workforce SFB Med 2006 Regional Advantage Employer Endorsed Degrees Future Workforce
YU Med 2006 Economic Impact Enterprise Experiences Info Advice Guidance LSC Med 2006 Relevant Opportunity e-Service Take-up Outside Workforce ISU Med 2006 Connected Citizens 30
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