Advanced Media Delivery with Internet Information Services (IIS)
Advanced Media Delivery with Internet Information Services (IIS) Vishal Sood Program Manager Microsoft WSV301 Agenda Delivering Media with IIS Media Services Deliver existing content more effectively De-congest the First Mile Adapt to the Last Mile challenge Monetize and scale your Web Site Bring an end-to-end solution to life IIS Media Services Strategy
Web media platform to deliver best-in-class user experience and rich monetization tools built on cacheable HTTP User experience that smoothly scales to true HD Best quality for the moment given network/CPU Responsive interactivity (instant start/seek) Platform to make money on the web User engagement tracking and rich reporting Technology that scales to your business Industry-leading scale at lowest cost Cacheable HTTP to align with Web infrastructure Why Use IIS Media Services? Drive more site traffic and increase ad revenue
Attract and retain viewers w/engaging experiences Monetize by making more for each ad impression Give your users the best playback experience Make High-Definition (HD) on the Web a reality Never make your users wait for content Deliver the right bits at the right time Use platform components to monetize and scale Deliver Media/Web content from the same servers Track your users experience in real-time Scale out delivery with the needs of your business Progressive Download Movie
Progressive Download Movie Deliver Existing Content Better Bit Rate Throttling Save bandwidth send only what is watched Use Dynamic Throttling to apportion bandwidth Configure throttling for many content types Web Playlists Control content playback, enforcing order Monetize content in ad-funded scenarios WMS Deliver Live or On-Demand Windows Media
demo Getting the Most from Your Existing Content Improved Progressive Download Traditional Streaming Movie Traditional Streaming Setup Setup Packet Packet Play Play
"First Mile" HTTP Edge Servers HTTP Distribution Servers HTTP Origin Remote Region Enterprise
ISP Overcome "First Mile" Challenge Smooth Streaming stateless Reduced load on the origin Make best use of the internet All HTTP servers in the path can cache and serve Quick response and no first mile congestion Scale-out your network as needed Start small and scale with ease The "Last Mile" Challenge Low Bandwidth Fast CPU
Best quality I can download Edge Server Best quality I can render High Bandwidth Slow CPU High Bandwidth Fast CPU
The Last Mile from Server to Client Best quality, period Conditions change every second Adapting Bit Rate in Real-Time 300K @ 00:00? 700K @ 00:02? 2.4M @ 00:04? 1.5M @ 00:06? 2.4M @ 00:08?
300K Bit Rate Heuristics Adapt to the "Last Mile" Smooth Streaming adapt bit rate in real-time Best experience possible for conditions Right content at the right time Give your users the best experience Video playback does not stop Best quality for network/CPU at any point in time Instant start-up, instant seek
Leverage HTTP cache-ability Get better QoS w/the reach of HTTP caches Smart Client Heuristics self-correct video delivery One caching infrastructure (HTTP) not two demo Smooth Streaming: How it works Smooth Streaming - Recap True HD delivery for Live and OD content Provide Rich DVR capabilities for Live Client and Server Platform Cacheable HTTP Scale and TCO
Monitor your network in real-time Report real-time analytics Real-time Monitoring and Analytics Edge Server Advanced Logging Server r Use E rie
e p x n ata D ce demo Advanced Logging - Real-time monitoring Using an HTTP Delivery Network HTTP
HTTP Edge Servers HTTP Distribution Servers HTTP Origin Remote Region Enterprise ISP
Using Smooth Streaming Media Origin Media Distribution Servers Media Edge Servers Monetizing and Scaling Live Smooth Streaming Cacheable HTTP delivery for Live events
Network Digital Video Recorder (DVR) Advanced Logging Real-time integration for log data Rich user engagement data to improve ROI Centralized client logging for large networks Origin, Distribution, Edge Each adds unique value to light up the network Smooth Streaming Ecosystem Experience Create Application
Encode Content Deliver Content Smooth Streaming Workflow Create the Silverlight Experience using Expression Studio Encode media content using Expression Encoder 2 SP1+ Publish the content and Silverlight experience to IIS Server Deliver using IIS Media Services Consume content in Silverlight
demo Smooth Streaming Client Experiences IIS Media Services Roadmap Deliver Existing Content Better Q4 2008 Bitrate Throttling Web Playlists Overcome First Mile & Last Mile Q2 2009 Smooth Streaming Monetize and Scale Your Site Q4 2009
Live Smooth Streaming Advanced Logging Edge Caching (Origin, Distribution, Edge Servers) Summary and Call-to-Action Reasons to use Media and Smooth Streaming Light up your Web Site with Media Give your users the best playback experience Use platform components to scale and monetize Start with IIS Media Services today by Optimizing your Prog. DL content (1.0) Overcome First Mile and Last Mile w/Smooth Streaming
(2.0) Using Live, Advanced Logging, and Edge Caching (3.0) Try IIS Media Services at http://iis.net/media Expression Encoder: http://microsoft.com/expression Silverlight: http://silverlight.net Resources www.microsoft.com/teched www.microsoft.com/learning Sessions On-Demand & Community Microsoft Certification & Training Resources
http://microsoft.com/technet http://microsoft.com/msdn Resources for IT Professionals Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources Windows Server Resources Make sure you pick up your copy of Windows Server 2008 R2 RC from the Materials Distribution Counter
Learn More about Windows Server 2008 R2: www.microsoft.com/WindowsServer2008R2 Technical Learning Center (Orange Section): Highlighting Windows Server 2008 and R2 technologies Over 15 booths and experts from Microsoft and our partners Related Content WSV304 Deploying and Managing Scalable Web Server Farms with IIS 7.0 WSV205 Extend your Web Server: What's New in IIS and the Microsoft Web Platform WSVS04-HOL Delegating the Administration of IIS 7.0 to Remote Users WUX403 End-to-End Extensibility for IIS7 Developers
Track Resources IIS Media Services Landing Page www.iis.net/media Expression Encoder Landing Page www.microsoft.com/expression Silverlight Landing Page www.silverlight.net IIS Landing Page www.iis.net Complete an evaluation on CommNet and enter to win!
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